Sony’s latest Android tablet is a worthy successor to the Xperia Z, with unique features, an incredibly thin and light design and a gorgeous screen. But battery life is not as good as it could be.
The Sony Xperia Z2 Tablet ($529 16GB) is a remarkably thin and light device. At 426 grams, the Z2 is significantly lighter than the comparably equipped Apple iPad Air (469 grams) even though it has larger overall dimensions.
The chassis exterior is coated in a rubberized finish on the back and uses edge-to-edge scratch-resistant glass on the front. The sides (what little there are of them) is finished in a metal-look plastic material. Unlike the iPad, there is no metal shell.
Although this results in an amazingly light device, the problem with this design is that the Xperia Z2 gets all of its rigidity from the internal framework and the glass screen itself. Which it to say, you can actually flex the tablet without exerting much pressure at all. I suppose this isn’t necessarily an issue of quality – I wasn’t able to come even close to damaging it through normal use—but it doesn’t give you a tremendous feeling of confidence.
Not only do we have more choice than ever when it comes to these devices, but those choices seem to be expanding daily.
A few months ago Google launched its first tablet, the Nexus 7, a 7-inch model made by ASUS, for the extremely competitive price of $229 – less than half the price of an iPad. Yesterday, Microsoft revealed its pricing on the new line of Windows 8 RT devices known as “Surface.” At $499 it too is cheaper than the iPad, albeit not by much, but has a much larger screen and vastly expanded support for external peripherals and memory.
Plus, it’s a virtual guarantee that tomorrow, Apple will be launching its own line of smaller iPads, rumoured to be called the “iPad Mini” with price range between $250-$350.
All of this creates an environment where consumers will be able to choose not only three different mobile operating systems (iOS, Android, Windows 8) but several excellent choices when it comes to the hardware that these operating systems run on.
On paper, the Equinox 2 sounds like it hits all of the right notes:
- Android 4.0 Ice Cream Sandwich
- 5 point multi touch screen, 16×9 ratio, 1024×600 resolution
- MicroSD card reader
- WiFi b/g/n
- 4GB capacity – expandable to 32 GB with Micro SD card (not included)
- 1.2 GHZ processor with 1GB DDR3 RAM
- Rechargable lithium polymer battery built-in
- High speed direct mini USB 2.0 interface (x2) plus HDMI
- Built in speakers
- Built-in front facing 0.3MP camera
- Multiple language format
- MSRP: $229
Not a bad set of specifications. At first glance, with the exception of built-in memory, it appears to offer much more tablet for the buck than the similarly priced Google Nexus 7. But specs can be deceiving – especially when it comes to portable devices. Tablets, smartphones, portable gaming systems – even laptops – get handled a lot and our tactile experience with these products depends heavily on their use of materials and build quality. This is where the Equinox 2 hits a fairly significant snag.
You notice a couple of things right away after picking up the Equinox 2:
– The back panel is made of plastic. And not the kind of grippy plastic that you might find on the Nexus 7 or even a BlackBerry PlayBook. Instead, it has a glossy black finish which is both smooth and oddly tacky to the touch. When you first look at it, it has a kind of high-end piano-like sheen to it, but within minutes of handling it, that sheen is replaced with a mess of finger prints, smudges and dust particles. The material acts like a Swiffer for dirt. So while many devices use plastic as all or part of their exteriors, not all plastics are equal.
– The Equinox 2’s edges are flat, but become bevelled where they meet the screen’s surface. At both the flat-to-bevel and bevel-to-screen transitions, there are hard ridges that feel uncomfortable in the hand after a while – it’s a small thing, but given that HipStreet encourages Equinox 2 owners to use it as an e-reader, you would expect a device that feels great to hold for longer periods.
– The screen surface is also plastic. Unlike the back and sides of a tablet, which can be successfully designed with plastic, a touchscreen’s surface has to possess certain qualities: Effortless finger glides for the hundreds of taps and swipes you’ll be performing; an even surface so that distortion is kept to a minimum; static-free – even though finger smudges are unavoidable, extra dust and dirt particles are not. The Equinox 2 misses the mark on all fronts.
The surface itself is riddled with small undulations – mostly toward the edges but a few creep into the main viewing area. As a material, high-quality glass alleviates all of these concerns, whereas cheap plastic makes them worse. How much worse? The resistance I feel while dragging my fingers across the Equinox’s screen surface is significant. If you’d never tried a device like the iPad or PlayBook, you might be forgiven for thinking that this was normal for a touch-screen. It isn’t. Even the surface of my decidedly dusty computer desk proved to be smoother for finger-dragging. And when you combine the friction of the surface with the hit-and-miss nature of the screen’s responsiveness to taps, the effort of interacting with the Equinox 2 becomes truly annoying.
Turn the Equinox 2 on, and further evidence of poor design and build quality present themselves.
With the tablet lying on its back on a smooth surface like a tabletop, even slight pressure against the device’s bezel caused the screen to distort in a roughly thumb-print sized area just above the middle of the screen. You could see this when tapping almost anywhere on tablet’s screen or even on the back panel.
The screen also exhibits moderate-to-bad light leakage on the lower left side of the screen, where the gap between the plastic touch panel and the LCD beneath it is particularly noticeable.
At 10.1″, the Equinox 2 offers plenty of size, but the low resolution of 1024×600 means the pixel density is very low, resulting in graphics and text that are rougher around the edges and harder to read than tablets with the same resolution but with smaller screen sizes. Despite the tablet’s ideal movie ratio of 16×9, the resolution isn’t sufficient to deliver all of the detail in a 720p HD video. If you want to see videos in their native format, you’ll have to use the HDMI port.
My gripes about the Equinox 2’s design and build quality aside, the tablet does have some strengths.
The inclusion of USB ports that support not only the connection of the tablet to a PC for content transfers, but also the other way around – to read and write data from accessories like thumb drives and portable hard drives, is a great feature often only found on tablets that cost twice as much as the Equinox. Likewise, having an HDMI port is handy for those who want to watch videos on the big screen. The ability to expand memory via MicroSD cards is also a plus, though frankly given the Equinox 2’s paltry 4GB of on-board storage, popping in an 8 or 16GB MicroSD card is practically a requirement to enjoy this device.
But these features are only of real benefit to the user if you have great apps and other content to run on the Equinox, which brings me to my next major reservation with HipStreet’s latest tablet.
It runs Android 4.0 (Ice Cream Sandwich), which in my opinion is the first version of Google’s OS that gives Apple’s iOS a serious run for the money. Apps open quickly, and transitions are managed smoothly. Switching between open apps is a snap, and the included Dolphin browser is serviceable if not super-speedy. The Equinox 2 runs ICS well enough, but there’s a catch.
Not all Android tablets and smartphones are the same. Well, they’re the same in principal – Google makes the base Android OS free to use by any company on any device – but if you want the full Android experience, you need to buy a device that has been certified by Google as “Compatible“. In other words, a device that has passed Google’s test to ensure that all 3rd party apps written for the Android OS will work, and one which is eligible to run Google’s own native apps such as Chrome, YouTube and Maps. Moreover, a device must be compatible if it is to provide access to the Google Play Store – which the primary source of downloadable apps for Android.
Hipstreet’s Equinox 2 appears to be amongst the group of Android devices that is *not* compatible, and that’s a big catch. The result is that not only are Google’s most popular apps missing from the Equinox 2, there’s no way to get them because the device doesn’t have access to the Play Store.
Instead, the tablet ships with a different app store, known as GetJar. GetJar is a universal app store of sorts in that it isn’t built for any one operating system. Instead it caters to them all. But GetJar is by no means a substitute for the Play Store. Only free apps are available from GetJar, and while the store attempts to ensure compatibility of the apps with your device, it’s not as reliable as the Play Store. Some popular apps can be found on GetJar. I downloaded and installed Skype, Angry Birds and the Kobo ereader apps which all work just fine on the Equinox. But there are no YouTube or Google Maps apps, and many popular free apps for compatible Android devices are missing like Amazon’s free Kindle app, or even Facebook.
When you combine the Equinox’s unfortunate build quality with its lack of decent native apps or the ability to access the Google Play Store, you end up with a tablet that simply can’t compete with other products in this category, despite its attractive price.
It pains me to reach such a negative conclusion on a Canadian product, but I wouldn’t be doing you the reader, or Hipstreet, any favours by candy-coating my impressions.
If you’re in the market for a tablet, you’re on a budget and want to shop Canadian, I highly recommend RIM’s BlackBerry PlayBook. For $129, you can pick up a 16GB model which will blow away any 7″ tablet dollar-for-dollar and many larger ones too. And while the PlayBook still lacks the kind of app support you can find on either iOS or fully-compatible Android devices, the app store is still growing and may see an additional shot in the arm once RIM releases its BB 10 models in the new year.
Update Friday, October 5: Sony has halted sales on the new Xperia Tablet S due to concerns around the device’s ability to deal with liquid spills. According to Reuters, the company has discovered small gaps between the frame an the screen, which can let liquid in, thus compromising the tablet’s seal.
A year ago, Sony launched its first tablet effort, the Tablet S. It was 9.4” touchscreen device running what was then Google’s only version of Android for tablets – Honeycomb.
It had a unique design with its wedgy, folded-edge body, a good screen, and a built-in IR transmitter that could turn the Tablet S into a remote control for your home theatre equipment.
But it was pricey, the remote control feature lacked macros, and thanks to Honeycomb, the user experience wasn’t especially snappy or compelling. You couldn’t even use the included SD card support for anything but transfering your media files to the device’s internal memory. And there was no HDMI out – a feature that surprised many given that the tablet was supposed to (among other things) play nicely with Sony’s line of Bravia TVs.
While many reviewers praised Sony’s industrial design, the high price and poorly executed feature set kept the Tablet S from earning wide support amongst reviewers or consumers.
The Xperia Tablet S
Fast forward barely a year and Sony is back, on a mission to show that they can take constructive criticism and respond with a better product.
And that’s exactly what the new Xperia Tablet S is – a better tablet in every way.
Those of us who tried the original Tablet S gave Sony high marks for being willing to take some risks with the physical shape of the product. Its asymmetrical design meant that the top edge was thicker than the bottom. Or if you held it sideways in portrait mode, the right or left side was thicker. This not only gave the Tablet S a slight incline when using the device on a flat surface, making typing a little more comfortable, but also made holding the device while using it to read or surf the web one-handed a much better experience too.
And while the new Xperia Tablet S has toned down the wedge-shape, the folded-edge profile remains and still delivers a great reading and surfing experience thanks to the textured finish on the tablet’s backside.
Gone is the all-plastic case, replaced with a combination of plastic and aluminum which give the Xperia Tablet S a higher-end feel and puts it on the same level as the iPad and the Samsung Galaxy Tab in terms of materials. The tablet feels surprisingly light in the hand considering its overall dimensions are similar to other, heavier tablets. Sony claims battery life is about 12 hours for watching video and 10 while wirelessly surfing the web. These are excellent numbers however I wasn’t able to fully verify them. My guess is that real-world use will prove to be slightly less.
Dual stereo speakers sit near the bottom edge, concealed behind slits covered in a fine mesh. The sound quality is great for a tablet, and more than ample for watching YouTube videos or listening to the occasional song, but you’re still better off with dedicated external speakers for any serious listening activities.
Around the left side, you’ll find a covered panel containing the SD card slot and immediately above that is the headphone jack, while on the bottom edge, protected by a removable cover is the new Multi-port. The Multi-port works much the same way as Apple’s dock connector. It handles charging and data transfer via the included USB cable, and with the help of an optional $39 adapter, it can be used as an HDMI-out jack for sending HD video to your HDTV.
Perhaps the best part of the Tablet S’s new physique is the one you can’t see: Sony has equipped this baby with an invisible hydrophobic coating that makes it spill-proof. You won’t be able to immerse the tablet in liquid, but as long as you keep the protective covers for the side and bottom ports in-place, the Tablet S should be able to handle most of the common mishaps that can befall a device that is left on a kitchen counter.
The screen is still not on par with Apple’s industry-leading Retina display, but it nonetheless delivers crisp, rich images and video. Unless you’re holding the two displays side-by-side it’s unlikely you’ll feel cheated by the Tablet S’s lower pixel density.
Under The Hood
Inside, the new NVIDIA Tegra 3 Quad-Core CPU does a great job at keeping the Tablet S quick and responsive, while delivering enough graphics performance to easily handle the many 3D games available for the Android platform, plus Sony’s own PlayStation Mobile offering which will headed to tablets including the Tablet S in October.
That quick new processor is part of what makes the Tablet S a joy to use, but the larger part is Google’s Android 4.0 OS, better known as Ice Cream Sandwich.
If you’ve never used an ICS device, you don’t know just how good Android has become as an operating system.
Gestures are recognized instantly, while transitions are handled without stutter and apps execute without hesitation. Scrolling is buttery smooth, which in itself is a big improvement over the previous Honeycomb OS. Android on tablets is now a lot of fun.
As good as ICS is, there’s always room for improvement. Normally when manufacturers try to layer their own software on top of the stock Android experience, results can be mixed, which is really to say, not good. The previous Tablet S was an example of Android-meddling yielding no real benefits.
This time around, however, Sony has left the core ICS experience virtually untouched, adding only enough functionality to help the Tablet S stand out from the crowd – in a good way.
The first exclusive feature is the media remote capability that Sony preserved from the first Tablet S. Unlike the first version, which was little more than a graphical display of your existing remotes and thus not very helpful, the revamped app brings the missing piece of the puzzle: Macros.
Macros are, for the uninitiated, user-customizable “groups” of commands that can combine any amount of “key presses” from your standard remote controls. It’s macros that give a product like the Logitech Harmony Remote its popularity. Being able to hit a single button labelled “Watch TV” and then sit back while the remote turns on every device in your home theatre and sets all of the right inputs is the holy grail.
Sony’s Universal IR Remote Control can do that. And unlike the Harmony, if you’re not happy with the way a given macro works, you can edit the sequence of commands right on the screen – no cables or syncing with a PC required.
You’re still left dealing with the fact that a smooth-surfaced tablet screen isn’t as intuitive to use as a physical remote, but that is the only drawback.
The second, and arguably the best of the exclusive features, is the Tablet S’s Guest Mode.
Finally, you can now hand over your tablet to a friend, child, co-worker or spouse and not have to worry that they might accidentally delete an important email or pull up a webpage that you were on which (ahem) you’d rather they not see.
All of this because Guest Mode creates the equivalent of user accounts on a PC or Mac. As the tablet’s administrator, you can assign different accounts, each with its own name and permissions. You could for instance, create a “Kids” account and set it so that it only has access to specific games, and perhaps the YouTube app. Or you could create a profile for your spouse that gives access to everything, but keeps your email and web surfing separate. Passwords can also be assigned to keep those folks where they belong!
Given that our tablets are quickly becoming the most used appliances in our homes, and everyone feels a certain ownership, Guest Mode is a feature whose time has come. Every tablet should have it.
I’m not going to spend much time on the other apps that Sony has included such as Walkman, Movies, Music Unlimited etc. These are all decent media playback or store apps but, with the exception of the Walkman app – which includes all of the features found on Sony’s excellent line of portable media players such as the SenseMe auto-playlist function, these apps are mostly on par with the stock Android equivalents.
It is worth noting however, that these native Sony media apps all have the ability to “throw” audio and video (depending on the app) to DLNA-compatible devices on your network e.g. a Sony PlayStation 3 or a set of DLNA-equipped Wi-Fi speakers. This means that content playing on your tablet can play wirelessly on your HDTV or other devices. Think of it as similar to Apple’s AirPlay feature, but not quite as universally executed.
I would also be remiss if I didn’t point out how aggressively Sony is supporting the Xperia Tablet S with a slew of accessories.
From covers, to keyboard cases, to stands that dock, charge and let you rotate the tablet into various positions, what Sony doesn’t have in 3rd-party support for the Tablet S, they are making up for themselves with some genuinely innovative and well-designed accessories.
Finally, let’s cover price. The Xperia Tablet S starts at $399 for the 16GB model, while the 32GB model will run you $499. That’s it – no other memory capacities and no 3G/4G cellular options (at least, not in Canada). Those prices aren’t exactly a bargain compared to other Android tablets, which you can find for up to a $100 less, depending on the brand and model, but it’s also a $100 less than what Sony was charging for the 16GB model of the first Tablet S.
Notably, it’s also $120 less than a comparably equipped iPad.
Factor in Sony’s superb build quality, splash/spill-proof coating, Guest Mode and IR remote control and there’s a strong argument to be made that the Xperia Tablet S is actually the value leader in the 9-10” tablet category.
While Sony’s first tablet effort left us wanting more – much more, the new Xperia Tablet S delivers the missing pieces, throws in a few welcome surprises, and carries a price tag that while not a bargain, is certainly not a show-stopper.
If you have been holding off on buying a tablet, the Xperia Tablet S would make an excellent first purchase. It’s beautifully designed, it runs Google’s superb Android Ice Cream Sandwich and it has been built to handle nearly everything a household will expect from it, or throw at it.
Far from throwing in the towel on tablets, Sony is back, and better than ever.
You have to give Sony credit. Last year, the company debuted their first effort at creating a consumer tablet, hoping not so much to rival the iPad (something they sensibly realized wasn’t going to happen) but to establish themselves as the definitive #2 player in the space. To say they missed that target is an understatement.
While reviewers had kind things to say about the Tablet S’s physical design such as the innovative wedge shape that made it more comfortable to hold sideways, there was far more in the minus column, thanks mostly to some poorly executed and/or missing features.
The bottom line was that if you’re going to charge the same price as an iPad, you had better give users a compelling reason to pick your tablet. Apparently most consumers felt that had not happened and sales figures for the Tablet S barely registered on global tablet purchases.
That was then. Today, Sony comes back to the tablet table, this time with a new brand (their tablet is now part of the Xperia family of products which includes Sony’s Xperia smartphones) a new look (thinner, lighter) and has addressed at least some of the shortcomings of the Tablet S.
The Xperia Tablet S as the new model is called, comes in 16 and 32GB flavours, sells for $399 and $499 respectively and runs the more modern Android 4.0 operating system from Google.
The new form factor is mostly the same as the original. Screen size and resolution are unchanged at 9.4″ and 1280×800. But this time around Sony has reduced the “curled” portion of the tablet wedge to just the upper (or side) third of the case instead of the previous design’s nearly constant taper from one edge to the other. The overall effect is to make the new Tablet S appear thinner, though the official measurements seem to indicate this is mostly an optical illusion.
Sony has also made the Tablet S more robust. It now sports a splash-proof coating which Sony claims makes the tablet resistant to all kinds of splashes, from any direction, so long as the port covers remain securely in place. This is a very good idea given how many tablets end up in the kitchen as they serve the double-duty of internet appliance and digital cookbook.
Internally, the Xperia tablet gets a speed boost from the latest Quad-core Nvidia Tegra 3 processor, plus the cameras get a spec bump too going from 0.3 megapixels in the front and 5MP in the rear to 1MP up front and 8MP in the rear, which is pretty much standard on all smartphones, and much better than average for tablets.
The last of the (major) physical changes is the presence of a “multiport.” This replaces the micro-USB port from the first version and gives the Xperia Tablet S a critical feature: USB and HDMI-out via an adapter cable. The first Tablet S could only send video wirelessly to compatible displays like Sony TVs, lacking a physical way to do so. This is an improvement to be sure, but I’m not a fan of proprietary connections and accessories. Apple forces iPad owners down this road by only offering HDMI via a 30-pin cable and I’m really disappointed that Sony chose to follow them.
But on to better things!
One of the ways that Sony sought to differentiate their first tablet was the inclusion of an IR transmitter capable of controlling all of your living room devices via a bundled remote control app. It was a great idea, but for some unknown reason, Sony left out the ability to program “macros” – the powerful feature which gives a product like the Logitech Harmony line of universal remotes their broad appeal. Without macros, you’re forced to jump between remote “modes” as you operate each device in your home theatre separately. It’s the tablet equivalent of having all of your physical remotes sitting on your coffee table in front of you. In other words, it doesn’t solve any of the problems associated with owning multiple devices.
The Xperia Tablet S finally addresses this gap by introducing programmable macros such as “Watch TV” which will then automatically send the necessary IR commands to your various pieces of equipment. How intuitive this macro feature is to use is unknown right now. Let’s hope Sony took a page from Logitech’s playbook.
Finally, the one feature which I think proves that Sony is finally “thinking different,” to borrow Apple’s now defunct slogan, is the ability to create a “Guest Mode” account on the Xperia Tablet S. As I’ve mentioned before, one of the BlackBerry PlayBook’s best features is something called BlackBerry Balance, which lets you create a virtual wall between your work-related activities and your personal ones. Sony’s Guest Mode does the same thing by creating profiles for different users, much like you can do on Windows and Mac computers. Using Guest Mode, you can set access permissions for apps, widgets and even desktop wallpapers, for each user account.
This is a tremendously useful innovation which Sony claims is exclusive to the Xperia Tablet S. I can easily see parents justifying the purchase of this product based solely on the strength of Guest Mode alone. I’ve long believed that tablets, unlike smartphones, are communal devices that end up being used by everyone in the household. With Guest Mode, there is finally a way to hand over the tablet without handing over control of personal and/or sensitive information.
Oh, one more thing.
Sony has spared no expense in creating a dedicated line-up of accessories for the Xperia Tablet S ranging from dedicated chargers, desktop stands and covers that include built-in keyboards.
Of course, we’ll really only know how good the Xperia Tablet S is once we get our hands on one, hopefully very soon.
The new tablet goes on sale September 7, but you can pre-order online today.
RIM’s PlayBook is without a doubt, one of the most misunderstood and under-appreciated devices ever launched.
From its poorly planned debut and lacklustre feature set, to the dearth of available apps (compared to other platforms) and a lack of cellular data at launch, the PlayBook has had a rough ride.
But RIM isn’t giving up on the PlayBook – as evidenced by the newest 4G/LTE version – and neither should folks who want to use their tablet for work and play.
Despite its shortcomings, which incidentally are fewer and fewer as time goes by, the BlackBerry PlayBook possesses two features that make it unique in the tablet landscape. One of those features is the ability to tether your BlackBerry smartphone to the PlayBook, giving you full access to your BlackBerry’s features but on a much bigger screen.
The second is BlackBerry Balance. Balance lets you create a complete separation between work and personal tasks on the PlayBook, a truly outstanding feature that neither Apple’s iOS or Google’s Android platforms have been able to deliver.
Sure, you can enable parental controls on these devices, but these restrictions disable apps completely instead of creating a virtual wall between work and personal apps. It’s the baby-sitter or nanny approach to control.
With BlackBerry Balance, once you’ve indicated that you want to create a “work” container, you can lock the Messages, Contacts, Calendar and Work Browser with a single password. Once locked, these applications are no longer accessible, but the rest of the tablet’s apps remain available – even a secondary instance of the web browser for personal browsing.
This ability to put all of your sensitive work-related info behind a locked door is a boon to families and anyone else who finds that their tablet ends up being passed from one person to another. RIM’s realization that our tablets – even more than our phones – are becoming shared devices, is a brilliant insight.
It’s not without flaws, however. The first being that in order to use BlackBerry Balance, you need to connect your PlayBook to an enterprise email account which is running RIM’s proprietary software on the back-end. If you just use a blackberry.net email address, or a POP email account like the one give to you by your ISP, the feature isn’t available to you.
Balance also plays somewhat heavy-handedly with your locked apps. For instance, if you have a work account and a personal account set up in the Messages app, once locked, you can’t access either. RIM needs to (and claims to have plans to) find a way to only lock that which is work-related, leaving all personal data accessible.
These limitations notwithstanding, BlackBerry Balance is easily the most compelling and unique feature on the PlayBook. I doubt it will be long before Google and Apple catch up, but in the meantime, RIM has a killer app on their hands.
At a time when the company is holding its breath for the next 4-5 months until it can release the promised line of BlackBerry 10 devices, it needs all of the help it can get.
The new 4G LTE PlayBook launched by RIM yesterday, with all three major carriers, is essentially the same PlayBook the company released a little over a year ago. To say this is a “new” PlayBook would be overstating things. Other than the 4G/LTE cellular data connection option indicated in the model’s name, the only difference is the processor, which received a modest speed bump from 1 GHZ to 1.5 GHZ.
Literally everything else about the 7″ tablet remains the same. Even the box it ships in.
So you’d think that this slightly updated PlayBook would be priced in-line with the non-LTE versions you can find on store shelves today i.e. $229 for a 32GB model. Nope, not even close.
Turns out the 4G/LTE PlayBook, which only comes in the 32GB capacity so far, retails at most carriers for the astonishing price of $549 without a contract.
Let that sink in for a moment…
If you want a PlayBook with 4G/LTE connectivity and a slightly faster processor, you’ll be shelling out an additional $320, or put another way, 139% more.
Just to be clear, this is not an indictment of the tablet itself. The PlayBook, while still under-appreciated by much of the tech media, and certainly not a fan-favourite with consumers, in nonetheless a very good tablet. To see how well it has aged, check out Marc Saltzman’s comparison between the PlayBook and the brand-new Google Nexus 7. The addition of 4G/LTE is a really great option – much like other 4G/LTE devices, it absolutely blazes along. In downtown Toronto at mid-day (peak network usage time) I was able to get speeds of 35Mbps download and 5Mbps upload. Not too shabby.
But poor sales numbers forced RIM to heavily discount all models of the PlayBook, thus changing the landscape dramatically. No longer were we to compare the PlayBook to its larger and more expensive competitor – the iPad. Instead, especially here in Canada where the Kindle Fire isn’t on sale, we now see the PlayBook as a great alternative for people who don’t want an ereader and a tablet – the PlayBook is small enough and inexpensive enough to be both (precisely the territory Google is hoping to exploit with the $209 Nexus 7).
All of which means, unfortunately for RIM, you can’t put the genie back in the bottle.
There is no world now, in which a 32GB PlayBook with 4G/LTE is worth $549.
The very most RIM can expect to people to pay for this mobile speed premium is $130 – the same price difference that Apple slaps on all 4G/LTE versions of the iPad – which means a new 4G/LTE PlayBook should actually cost $359. Coincidentally (or perhaps not) that is exactly $10 more than the 3-year term subsidized price of the new PlayBook: $349.
Now, I know there are folks out there who will point out that even at $549, the 4G/LTE PlayBook is still $100 cheaper than a comparably equipped 16GB iPad which only has half the storage. That’s absolutely correct. But don’t forget, Apple’s latest iPad is a technological tour-de-force with a screen resolution unmatched by any tablet. And even if comparisons to the iPad were meaningful (they aren’t at this point in time), it can’t change the fact that RIM’s own discounting of the original PlayBook has created this unfavourable situation.
RIM, expecting the backlash from the 4G/LTE pricing, has decided to throw the carriers under the bus. “RIM works closely with its carrier partners on its product launches. Pricing, plans and contracts are determined by the carrier,” according to RIM’s agency, Brodeur Partners of New York.
This seemingly out-of-touch-with-reality pricing might be, in some twisted way, RIM’s way of getting you to buy a BlackBerry. I know, sounds wacky, but hear me out:
For $99 on a 3-year contract, you can get RIM’s range-topping Bold 9900 4G. It may not have LTE speeds, but it’s still a great device for productivity. And because the PlayBook’s biggest draw for BlackBerry owners is the ability to tether the two devices seamlessly, sharing one data connection, you could pick up a 32GB non-4G/LTE PlayBook for $229. Since you’ll already be paying for the monthly carrier charges on the Bold, there’s no need to pay again just to provide the PlayBook with its own data connection.
If RIM still has a surplus of PlayBooks it’s trying to get rid of, which the current pricing seems to confirm, this strategy might make sense: in giving people lots of incentive to buy BlackBerrys and PlayBooks together instead of just PlayBooks on their own, the company addresses two problems at once – getting rid of their soon-to-be-obsolete BlackBerrys and surplus PlayBooks.
It’s a long-shot, to be sure, but these days – sadly – everything about RIM is looking like a long-shot.
I like the PlayBook. Especially at its current $200 price point for 16GB. Everyone I’ve spoken to who owns one still enjoys using it and has no regrets. But I can’t get behind a $320 premium for 4G/LTE connectivity, the value simply isn’t there.
The new iPad is already on sale. In Australia, that is. And while the enthusiasm for the product was lessened by the fact that the Aussie’s 4G network isn’t quite ready to play with the iPad, people still lined up for the latest “magical and revolutionary” device from Apple.
In fact, if pre-order numbers are to be believed, this may well be the most successful iPad ever. But before you get all carried away by the hype, check out our own Marc Saltzman‘s video review of the new iPad. He’s had a week to play with it and here’s what he thinks…
Now, if you’re still wondering if this device is worth the $519 entry price, we’ve taken the liberty of rounding up some of the web’s leading reviewers so you can take a survey of the various opinions (spoiler alert: it’s all about the display)
The Wall Street Journal (Walt Mossberg)
It has the most spectacular display I have ever seen in a mobile device. The company squeezed four times the pixels into the same physical space as on the iPad 2 and claims the new iPad’s screen has a million more pixels than an HDTV. All I know is that text is much sharper, and photos look richer.
The Verge (Joshua Topolsky)
Yes, this display is outrageous. It’s stunning. It’s incredible. I’m not being hyperbolic or exaggerative when I say it is easily the most beautiful computer display I have ever looked at.
TechCrunch (MG Siegler)
What we have is a 9.7-inch slab of aluminum and glass that when illuminated, becomes an absolutely stunning display of light and color.
New York Times (David Pogue)
If you’re in the market for a tablet, here’s the bright side: For the same price as before, you can now get an updated iPad that’s still better-looking, better integrated and more consistently designed than any of its rivals.
CNET (Donald Bell)
The iPad’s new screen is a stunner. That’s really all you need to know about the new iPad