In the ultra-competitive world of TV distribution, particularly here in Canada, the big battle has been waged predominantly between cable and satellite providers. Cable companies traditionally speak of their advantage over satellite in areas like reliability, Video on Demand (VOD) and quick channel-changes. Satellite for its part makes claims around superior picture quality and geographic coverage.
Today however, the landscape has changed yet again, with Bell TV announcing that it has launched satellite-based VOD – a first of its kind in Canada.
Typically, satellite customers have been able to order scheduled Pay Per View programming, but the infrastructure needed to handle true real-time access to videos on demand hasn’t been available. Now, not only is VOD possible, the movies are being made available in what’s known as “Full HD” or 1080p, meaning that these movies are being streamed at the equivalent of Blu-ray quality. By way of comparison, all broadcast HD programming on cable and satellite is typically done in 720p – slightly less than half the resolution of 1080p. This is the first time 1080p has been made available in Canada. If you’ve been resisting the call of Blu-ray so far, Bell TV’s offering may mean you can forego that purchase altogether.
As of this announcement, the selection of available VOD content was slim – only 10 movies. However, if the selection of content on Bell’s IPTV product – Fibe TV – is any indicator, many more movies and shows should be available soon. According to Bell, new titles will be “made available every week.”
To access Bell TV’s VOD service (see their FAQ here), you’ll need one of their HD PVRs – either the 9242 or the 9241. To enjoy the full HD 1080p signal, you’ll need to have one of these PVRs connected to a 1080p-capable HDTV. No word yet whether Bell will extend the service to their PVR-capable 6131 HD receivers.
Update: As one of the commenters pointed out below, these receivers only show two HD options: 720p and 1080i. So how does one achieve full 1080p? The answer from Bell is:
The set top box automatically overrides the existing setting and outputs at 1080p. The output settings will include 1080p in the future when there is 1080p broadcast available.
Movies cost $6.99 per title for up to 48-hour access, and are available instantly by remote control on channel 1000 or by calling 1-866-68 ORDER.
Disclosure: Sync is owned and operated by Bell Canada.