Tagged: Launch date

BlackBerry Torch comes to Canada September 24th, er, make that the 30th.

The BlackBerry Torch 9800 Slider Touch-Screen smartphone

The BlackBerry Torch 9800 Slider Touch-Screen smartphone

We don’t have all the details yet regarding full carrier availability, but for those who are anxious to get their hands on RIM’s latest toy, here’s what we do know:

TELUS, Rogers and Bell Mobility are planning to launch the device on September 24th.(see update below) TELUS isn’t offering any rate plan info yet, but Bell and Rogers have said that it will be available for as low at $199 on a 3-year contract. It’s likely that TELUS will offer something similar.

No word yet on which of the other carriers (Virgin, Fido etc.)

The $199  (see update below) price point is a bit of a surprise given that the iPhone 4 is available for $159 on a similar three-year term and actually comes with more memory out of the box (16GB) than the Torch (combined 8GB).  However there is a massive untapped group of users out there who refuse to give up their BlackBerrys – especially the physical keyboard – and are desperate for a modern mobile browser which the Torch certainly delivers.

Marc was impressed but not blown away by the Torch’s specs, and suspects that it’s a case of too little too late. Now that I see the pricing, I’m wondering if it’s going to be a case of too little, too late and too pricey. But that, as they say, remains to be seen since very few people have actually had a chance to try out RIM’s first slider-touchscreen phone.

Update, September 24th: Okay, well here we are on the day that the Torch was supposed to launch here in Canada, but clearly that hasn’t happened. The good news is that all of the carriers have now gotten official with a new date (September 30th) but more importantly, a new price: $179 on a 3-year contract. Now that’s still a premium on the price of a base-model iPhone 4, but only by $20. I’ve had the Torch for just under a week now, and while my initial impressions are good, I think it’s going to be a hard sell if RIM is looking to convert any iPhone users to their platform. Stay tuned, we’ll publish our full impressions soon!

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