When Apple debuted the iPhone 5 way back in September, it confirmed several rumours at once:
- The new iPhone was thinner, lighter and had a bigger screen than previous models
- It would be the first iPhone with 4G/LTE connectivity
- Google Maps would be replaced with Apple’s home-brew Maps App
- And, the 30-pin dock connector that had been the de-facto connection for nearly all of Apple’s portable devices for a decade, was no more. In it’s place, a new, smaller connector known as Lightning.
The Lightning connector was pitched as having two big up-sides for consumers:
1) It’s smaller, and though Apple never said so, it’s more durable
2) Because the connector is identical on both sides, you can’t insert it incorrectly.
Ironically, it was probably this last point that earned the Lightning it’s name, despite the obvious connotation of faster connection speeds. Just ask Marc Saltzman what he thinks of that little piece of labelling from Cupertino!
Needless to say, there was a fair amount of hand-wringing after the announcement: “What am I going to do with all of my existing dock accessories now?”
Apple’s reply was a calming reassurance that there would be Lightning-to-Dock adapters available soon after the iPhone’s launch, and that this would be an adequate solution.
So far, so good. Except that “soon” turned out to mean “well over a month” and as far as it being an adequate solution (my words, not Apple’s), the jury is still out.
To be clear, Apple doesn’t just make one Lightning adapter accessory; they make several. The Lightning-to-30-pin adapter comes in two flavours: A cable-based version ($45) that gives you some flexibility in placement of your Lightning-based iDevice, and a small, stubby “ultracompact” unit ($35) that is presumably intended for dock-wielding gadgets like charging stations, alarm clocks and speaker docks.
It’s the latter version that I finally got my hands on last Friday, in eager anticipation of being able to once again charge my iPhone without cables running all over my bedside table.
Alas, when I tried it out, I discovered that one of the Lightning connector’s strengths is now its greatest annoyance, for me at least.
The Lightning connector is actually amazingly well-engineered. The size, shape and design make it unique amongst the world’s growing digital connection universe. One the best parts is the way the male end is designed to snap-in to the female receptacle. It does so with authority, making it the Mercedes car door of the connector world. Once seated, it stays put, requiring a healthy – but not difficult – amount of force to dislodge it. Lightning manages to walk that remarkably thin line in consumer electronics between ease of use and sturdiness of design.
Aye, but there’s the rub: the new Lightning connector is so good, it overpowers the older 30-pin connection. In practice this means that seating the adapter in your dock, then sitting your iPhone 5 onto the adapter results in a stronger bond between the iPhone and the the adapter than between the adapter and the dock.
So now, every time I reach for my iPhone 5, I must yank the adapter free from the base of the iPhone, in order to re-seat it on the dock. Every. Single. Time.Could this scenario I have just described be unique to my particular dock-adapter-iPhone combination? I doubt it. As I said, it’s a by-product of how wonderfully sturdy the new Lightning connector is. Unfortunately, consumers won’t see this as an all-round positive until we’ve replaced our existing 30-pin dock accessories with Lightning-based ones.
And at the rate 3rd-party Lightning-based accessories are appearing on the market (hint: you can’t find any yet), we might be waiting a long time.
Related: Check out Wired Magazine’s feature on accessory makers that have had their product plans (nearly) sidelined by Apple’s Lightning.
Apple’s iPhone is their 911. It’s the one product the company makes that has wowed journalists and buyers alike for what seems like (at least in tech terms) forever. And just like Porsche, Apple has methodically rolled out changes with each new model that improve on the previous device while staying true to the core elements that have made the iPhone the most iconic device in consumer technology. The iPhone 5 – which is actually the 6th generation of the iPhone – does just that.
I’ve been using the iPhone 5 as my daily smartphone for one month, and everyone who has spotted me with the device has wanted to know what I think.
The answer is simple: It’s a great device.
But let’s put that assessment in context. Prior to getting the iPhone 5, I had been using an iPhone 4S for about a year, and the iPhone 4 before that. So for me, that sense of incremental improvement is particularly acute. The iPhone 5 is a great device, because it improves on a series of smartphones that were already great devices.
If you’ve owned an iPhone in the past, the latest version will feel completely familiar – almost eerily so. I can’t think of another player in the smartphone market, with the possible exception of RIM’s BlackBerry, which has stuck so strictly to its original form factor and user experience. Even if you were to upgrade from the very first iPhone, you would be comfortable with the 5 within, well, 5 minutes.
That said, here’s a brief run-down of some of the iPhone 5’s most notable features:
In Apple’s own way (which is to say somewhat grudgingly) they have acknowledged that there is a benefit to be had with a larger screen. But also, true to their vision, they only increased the height of the iPhone 5’s screen, not the width. This means you get one extra row of icons on every screen and apps have a slightly larger canvas on which they can get clever with interactivity. But in practice, you get used to this larger screen instantly – you don’t even realize the extra room is there. Perhaps that was the idea. And even though much fanfare was made about this change when Apple announced it, I don’t think it’s reason enough to buy the iPhone 5. The reason is that none of the benefits of the large-screen phones such as the Samsung Galaxy S III or the HTC One X are present on the iPhone 5. Those other phones actually increased the relative size of objects on the screen, by making *both* dimensions of the screen larger. You get more room for web pages and the text is larger and therefore easier to read. Since Apple kept all of the proportions the same, but added a bit of extra scrolling room, nothing appears “bigger”.
If Apple can lay claim to one undisputed title, it would be for industrial design. There is nothing like the iPhone 5 on the market that approaches its simplicity and elegance. It’s a delight to hold. If thinner and lighter are qualities you appreciate, you’ll love this phone. But there is a natural ergonomic price to be paid when you go this thin. It gets a little harder to hold securely. With previous models, gripping the phone meant that your thumb naturally rested on the side unless you were using it to tap in a phone number or trying to text one-handed. But with the iPhone 5’s rail-thin design, there is a tendency even for someone with relatively small hands like myself, for the thumb to roll forward onto the front edge, rather than sit squarely on the side. Having less surface area in contact with your skin means poorer overall grip. I have a feeling that this iPhone will not only break sales records, but also set new records for the number of times it gets dropped.
But that might not result in the tragedy so often associated with dropping an iPhone 4 or 4S. Those models were clad in glass on the front and back, whereas the iPhone 5 uses mostly aluminium on the back panel. It may get scuffed, but it is far less likely to break, and of course shattering is highly unlikely. Only time will tell if the 5 proves more durable than its glass-jawed predecessors, but it seems like a good bet.
The Lightning Connector
What happens when a company changes a connection that has been standard on all of their devices for 10 years? You get a lot of frustrated users. There’s no kind way to say it: By adopting the new Lightning connector which graces all of Apple’s new products, they have made every existing accessory that depended on the older 30-pin connector, obsolete. Unless that is, you opt for the $35 Lightning-to-30-Pin Adapter, which as of the writing of this article, was still unavailable for testing. Even with the adapter, it’s unclear whether older accessories like alarm clocks with built-in docks will be as functional. I can only imagine the stress that your 30-pin dock will have to endure with the added leverage of the adapter plugged in and moved around daily.
That said, the Lightning connector is a *very* nice design. It’s small, sturdy, clicks into place with a decidedly satisfying popping sound and is reversible which means no more looking to see which way the plug is facing. Would everyone have preferred an existing standard like MicroUSB? Sure, but that’s not how Apple rolls.
Surprisingly, the most controversial feature of the new iPhone wasn’t a feature of the phone itself. Instead, it was what Apple had done to iOS6 – the latest version of iOS that runs all of Apple’s mobile products. With iOS 6 getting its debut alongside the iPhone 5, it was the first time consumers had a chance to play with the more than 200 new features Apple had introduced. But not all of the 200 changes were additions. Some were removals of features. The popular Maps app which had always been powered by Google’s excellent mapping data, got ditched in favour of Apple’s own proprietary mapping product – a move that resulted in one of the rarest events in the tech world: Apple’s CEO apologizing for the quality of their product and actually suggesting alternative apps in the short term. I can’t claim to have made an exhaustive study of the new Maps app – others have already done that. Suffice it to say there are good parts (fast rendering, free turn-by-turn navigation, 3D view of major urban areas) and bad parts (inaccurate driving directions, old data, no more Google Street View).
Maps wasn’t the only shocking change. Gone too was the native YouTube app. This was the more puzzling of the two Google-related changes. With Maps, you could see that Apple wanted to stop working with Google and start promoting their own product. But Apple doesn’t own and, as far as we know, has no plans to compete with Google’s video behemoth YouTube. So why Apple chose to remove the handy YouTube app remains a mystery. Functionally speaking, the change has been mostly mitigated by Google – the YouTube website which the Safari browser takes you to when you choose to watch a video – does an excellent job of creating a mobile-friendly interface. It’s still not quite as clean as the native app, but it’s surprisingly good all things considered. Plus, if you simply want to browse YouTube, Google has released their own standalone iOS app, which works well.
Of course iOS 6 brings lots of other great features such as panoramic photos, enhanced Siri capabilities, integrated sharing via Facebook and Twitter and Personal Photo Streams (to name just a few). There’s certainly lots to like about this update.
4G LTE (Long-Term Evolution)
The iPhone 5 is the first iPhone that comes equipped with the latest standard in high-speed mobile data known as 4G/LTE. In theory, you should be able to get download speeds up to 75mbps and uploads of up to 25. In practice, it’s usually less, but it’s still amazingly fast – usually faster than the connection you have at home. But finding an LTE signal can be tricky. Coverage can be spotty, even in areas that show as being covered on your carrier’s map. But perhaps more importantly, is the toll that LTE takes on battery life. In my semi-scientific comparison, I found that using LTE reduced battery life by about 10%. That’s not awful, but if you’re the kind of person who finds they can barely get through a day on a single charge, you might want to leave LTE turned off until you absolutely need the extra speed for a specific task.
Yep, that’s the name that Apple has given its newly-redesigned ear-buds. They’re still white. They still have that handy in-line remote with microphone, but now they possess a distinctly bulbous look which lets them sit just a little more securely in your ear. They do not provide much in the way of sound isolation, and despite Apple’s claims that they have figured out a way to coax $100 sound out of $30 ear-buds, I found that I could barely detect a difference when I tested the new EarPods against the previous design. They sound a bit better, but I’m hesitant to even say they’re 10% better than the older design. It’s hardly a deal-breaker. After all, the old ear-buds weren’t shunned by users – I still see their hallmark white cables on tons of people every day. What is a bit odd is the carrying case that Apple thoughtfully included with the EarPods. Odd in the sense that it is not a very friendly piece of plastic. The combination of having to seat the EarPods just so in the case’s contours and needing to wrap the cables so that the in-line remote end up in its allotted groove, and well, it’s a bit frustrating.
In the end…
If you’re of the opinion that iPhones are just for the feeble-minded followers of the cult-o-Apple, the iPhone 5 isn’t going to change your mind. Quite the opposite. Because it embodies all of the attributes that have made the iPhone the enormous success that it is – and then some – you will not want this latest version either. For you, may I recommend the Samsung Galaxy S III.
But if you like the way Apple has carved out its approach to the mobile space, the ease-of-use that pervades all of the company’s products or just the envy-inducing design of the iPhone 5, I can wholeheartedly say you won’t be disappointed.
(Image credit: Apple Inc.)
Early predictions for the iPhone 5 were nothing short of miraculous, with some analysts going on record with a sales target of 10 million units sold in the first 30 days. Others went so far as to suggest the mighty iPhone would contribute a whopping 0.5% to the entire U.S. GDP. Keep in mind, we’re talking about a phone here, an expensive one at that, and thus not a necessity for anyone. I agreed that there was pent-up demand for Apple’s latest device, but these numbers seemed liked hype and not reality.
But I’m beginning to think the bulls were right.
TechCrunch is reporting that today, as pre-orders for the iPhone began at midnight, the demand for the iPhone 5 obliterated the previous sales records set by the iPhone 4 and 4S. Unlike the older models which took 20 and 22 hours respectively to sell-out of Apple’s first week stock, the iPhone 5 hit this milestone after 60 minutes.
Now, we need to be somewhat circumspect with our amazement, after all, only Apple knows the true number of units this represents. It’s quite conceivable that they simply had fewer units available for the September 21st launch date than with their previous models. And yet, there’s no question, despite lacking a single big “wow” factor feature, the iPhone 5 is likely going to be the most popular iPhone yet.
Update, September 17: Looks like the early reports of sell-outs weren’t just the result of low-inventory. Apple says that the iPhone 5 shattered the previous first day-sales record for an iPhone – the company sold more than 2 million units in the first 24 hours. That’s nearly double the amount of iPhone 4S units sold in the same period post-launch.
If you’re a Canadian looking to hop on the iPhone bandwagon, we’ve got good news: The $199 starting price quoted by Apple at their launch event on Wednesday is the U.S. contract price. Here in Canada, with our longer 3-year terms, the starting price is a little lower: $179 for a three-year term with all of the major carriers.
Today, Apple unveiled what will no doubt be its bread-and-butter products for the all-important holiday season and into 2013: an all-new iPhone 5 and revamped versions of the iPod nano and iPod Touch.
Thanks to the many leaked photos and generally accurate rumours, the iPhone 5 introduced by Phil Schiller and Tim Cook was almost exactly what we were expecting: A thinner, lighter, faster, taller and LTE-enabled smartphone. About the only feature that didn’t make it from rumour-mill to reality was the inclusion of NFC (Near Field Communication) which would have enabled the contactless-payment scheme that is currently being pursued by Google and others. For an explanation on why Apple left this and wireless charging out, see this interview with Phil Schiller.
In typical Apple fashion, the new iPhone has given potential buyers just enough to feel that it’s a worthy upgrade over devices that are now two generations old, yet not so much innovation that iPhone 4S owners will be left weeping over their now-obsolete cellphone. I call it the “leap-frog” approach to Apple’s product marketing and so far, it has held true for every new version of the iPhone.
But many argue that especially in today’s super-heated competitive market, “just enough” just isn’t enough. Samsung, Nokia, HTC and others have all made enormous leaps of their own, with many bringing features to the smartphone game that eclipse what Apple has offered. The big question is: Can the iPhone 5 compete against the likes of the Samsung Galaxy S III, Nokia Lumia 920 and HTC One X?
My take on this is unchanged from yesterday. While Apple’s Android and Windows 8 Mobile-based competitors are giving consumers more choice than ever, Apple’s formula is still rock-solid. If you are an existing Apple iPhone user – and millions of you are – the iPhone 5 is a logical and satisfying upgrade. Here’s why:
- You get a larger screen without needing to carry a device that feels chunkier. Thanks to Apple’s decision to preserve the iPhone 4’s width, while shrinking the thickness down to an impressively thin 7.6mm, the iPhone 5 will look and behave like a larger phone without feeling like one
- With LTE on-board, the iPhone 5 is now just as fast – perhaps even faster – than any other 4G/LTE handset on the market
- Improvements to the two cameras means that the iPhone 5 maintains its position as arguably the best mobile phone for taking photos and video
- None of these improvements will hurt battery life. In fact, if you have an older iPhone, it might be a bit better
- Improvements to the primary CPU – now an A6 chip – will make the iPhone 5 feel downright zippy
- Price: Starting at $199 for the 16GB model (on contract) means that it costs no more to get a brand new iPhone than it did two or even three years ago if it’s time to renew.
If you aren’t already an iPhone user, these features make a good argument for becoming one. But not an airtight argument. As Reuters has pointed out, the iPhone 5 is impressive in many ways, yet lacks a “wow” factor. Unlike the iPhone 4 with its dazzling Retina display, or the 4S, which brought Apple’s “intelligent personal assistant” Siri to life, the latest iPhone is an attempt to prove that if you take an already successful phone and optimize every aspect of it, you have a compelling new product. For some, that attempt may seem lacking.
Meanwhile, if you feel that bigger is better when it comes to screen size, there are several Android-based models that offer larger views of your content, the web, etc. They may not have a higher resolution than the iPhone, but sometimes there’s no substitute for square inches. Likewise, if you think a smartphone ought to come with a stylus for taking notes, interacting with the screen and getting finer control for tasks like painting/drawing, the Samsung Galaxy Note which appeared earlier this year, is still a great choice.
In addition to the iPhone 5, Apple also updated two of their iPod models. New for 2012 are the iPod Touch, which benefits from many hand-me down iPhone technologies such as a larger screen, thinner body, better cameras and a faster chip, while the biggest surprise of the day went to the new iPod nano which has actually gone up in size.
Apparently the diminutive square design of the previous nano didn’t work out as well as Apple had hoped, and proving once again that they’re prepared to get rid of something that isn’t working, they have re-imagined the nano as a larger, multi-touch device that once again has the ability to play video – a feature that was dropped in the last generation. Also new to the nano is Bluetooth – something that fitness-addicts have been begging for in order to free themselves from the inevitable tangle that results from working out with wired earbuds.
Yet while Blutooth is great for the gym, so was the built-in clip that the older generation included, but that feature has been axed, sending future iPod nano owners back to third-party accessories if they want to keep their music players within easy reach.
I think the decision to reformulate the iPod nano is a good one. They’ve given the popular media player some great new (er, old) features. But best of all is the price: unchanged at $149, which by the way, is for a 16GB model – the only memory option now for the nano.
And while I’m equally excited to see the iPod Touch pick up some very welcome improvements – especially the camera, which now has an LED flash and 5MP sensor – the price point is a big disappointment. Gone are the 8GB and 16GB options and gone too is the $199 entry-point price. Instead, the cheapest redesigned iPod Touch now starts at a heart-stopping $299 for 32GB.
Yes, they did drop the price on the older, 4th gen iPod Touch 16GB to $199, and yes, the new model gets Siri (the first WiFi-only device to do so) but that’s cold-comfort for those who have been waiting for a new iPod Touch redesign.
$299 is simply too high a price for a product that has become the go-to alternative to portable game systems like the Nintendo DSi/3DS or Sony PS Vita, both of which sell for less than the new iPod Touch. Even $249 would have been easier to swallow.
I would have preferred that Apple have discontinued the older iPod Touch completely, and offer up a 16GB (new) iPod Touch for $199 rather than this two-model, two-price points strategy.
Okay readers, that’s my take. What do you make of all of the Apple hoopla from today’s event? Excited for the new gadgets or feeling a little let down?
I’ve got some bad news for folks who are expecting the next iPhone – widely predicted to be launching next month – to be a total ground-up redesign of the iconic smartphone. It won’t be.
But I’ve also got some good news: It doesn’t need to be.
Take a look at these photos pulled together by Chinese repair shop iLab. They tell a story of an iPhone that is evolutionary, not revolutionary. Surprised? Don’t be. This, for the foreseeable future is going to be Apple’s approach to their existing products.
Here’s why I think Apple will be “doubling down” – to employ an over-used expression – on their established formulas instead of ushering in completely new devices.
If It Ain’t Broke, Don’t Fix it
The first iPhone was a surprise. Not just to the industry but to Apple as well. They knew they had created something that was different and unique, but the degree to which consumers started rabidly buying up the iPhone was a shock – even the iPod, Apple’s most successful product in terms of sales, had never enjoyed this degree of enthusiasm.
After that, the course was set. Apple’s belief in the power of an all-touchscreen device and the versatility of downloadable apps had been vindicated by consumer demand. From here on in, the challenge was to find ways to improve on that formula, without disrupting what had become the hallmarks of iPhone’s design language.
Faster chips, better screens, a sleeker case design, better software, improved cameras… each and every part of the iPhone has undergone incremental improvements while maintaining an experience that would be as familiar to an owner of a first generation device as it would to someone whose first iPhone was the 4S.
Especially when you consider that a) the iPhone 4 and 4S have been ridiculously successful despite being identical on the outside, and b) nearly every Android phone on the market is simply a variation on Apple’s design, what would compel Apple to rethink their most profitable product along dramatically different new lines?
Just Enough To Make You Want One
These photos have already garnered criticism amongst Apple die-hards. They feel the design isn’t revolutionary enough, given how similar it looks to the current iPhone. But by now, these people should know that Apple prefers to tweak successful designs instead of reinventing them. Here’s how the next iPhone will offer up improvements over the current model:
– Slightly bigger screen. Apple already has one of the best mobile screens on the planet, so the trick will be to give it more real-estate without compromising the measurements of the phone itself which Apple spent a great deal of time and money developing. You’ll notice that the home button now has a little less breathing room above and below it, and the FaceTime camera has been relocated above the ear-piece speaker grille from its current side-car location. These changes, plus a slight lengthening of the phone’s body itself could yield a small but nonetheless noticeable increase in overall screen real estate. The current size is 3.5″ diagonal. A new iPhone could hit 3.9-4.0″ with the re-jigged design.
It wouldn’t surprise me if Apple manages to bump the specs of the screen too. Better contrast, better brightness, better off-angle viewing? All likely. It doesn’t take a lot to make a screen better when compared to an earlier model. When Apple released the iPad 2, they didn’t even mention that the screen was better than the first iPad – yet to anyone looking at it, it was obvious that they had made some improvements.
– 4G LTE. 4G, or LTE (Long Term Evolution) is the latest standard in high-speed data connectivity for mobile phones. Where supported by carriers, it enabled speeds of up to 150Mbps which is significant leap over the previous 3G standard. As such, this one is the most obvious feature for the next iPhone. The new iPad already has it, and given the increasingly wide-spread availability of the new high-speed wireless standard, it’s time for the iPhone to get the new technology too.
– Bigger, longer-lasting battery. Increasing the size of the case doesn’t just allow for a bigger screen, it means a bigger space for the battery too. And if the next iPhone is going to have LTE, it will need a bigger battery. LTE is fairly power-hungry technology and presumably Apple doesn’t want battery life to suffer. So while the next iPhone may last longer between charges if you restrict it to 3G, running LTE will probably result in the same life you’re used to now.
– NFC. NFC or Near Field Communication is a relatively new technology which lets devices communicate with one another over very short distances, without using WiFi or Bluetooth. In mobile phones, NFC can be used to let people “tap to share” (e.g. photos or web links) or “tap to connect” (instead of needing to configure a Bluetooth speaker – just tap it), but the biggest feature of NFC is its ability to enable mobile wallet applications. This is how you can pay for purchases using nothing but your smartphone at retailers that can accept NFC payments. NFC on the next iPhone might be a long-shot, especially given that the technology has so far been very slow to be adopted at retail in North America. However, it is progressing and there’s no question that if Apple wants to play in the digital wallet space as they undoubtedly do, NFC is pretty much mandatory.
– Smaller, possibly mag-safe-based dock connector. There have been far too may rumours pointing to this: The new iPhone will absolutely have a new, smaller dock connector. Yes, that will mean that all existing docks and accessories will now require adapters in order to work with the next iPhone, but the 30-pin dock connector is now 10 years old and wireless technologies like Bluetooth and AirPlay have made it largely unnecessary for anything other than charging. A smaller connector also means they can now move the audio-jack to the bottom of the phone.
– Audio jack on the bottom. Why does this even matter? Well, for folks who never use the jack, it doesn’t matter at all. But those who do will have noticed that it is kind of inconvenient to stick your iPhone in your pocket with the bottom of the phone facing down. Not only do you have to flip the phone around when you pull it out, but it’s much harder to reach for the home button quickly. And given the importance Apple has placed on Siri, being able to grab that home button when you’re on the go is definitely a benefit.
– A little thinner. The newest Android phones from HTC and Samsung have put an emphasis on ever thinner dimensions. The next iPhone will lose a few millimetres too. Take a close look at the photos above. They clearly show that the metal sides (which double as the phone’s antennas) will be bevelled and the front and back surfaces will sit flush to the edge. The current design is 9.3mm thick, with at least a millimetre or two of front and back surface extending beyond the metal rim. The new iPhone could easily come in at 7mm or less. Given that the world record holder, the Oppo Finder comes in at an anorexic 6.65mm, 7mm seems realistic for a new iPhone.
– Another spec bump on the processor, possibly to quad-core, and more memory. This will be mostly to keep pace with the rest of the industry and because faster chips means more powerful applications – the life-blood of the iPhone post-sale revenue.
Am I convinced that these photos are 100% what the new iPhone will look like? No. There are a few details that don’t seem right:
– The power/wake button at the top looks like it has almost no height to it at all, which would make it difficult to press.
– In picture 6, it looks as though the front face of the phone starts flush with the metal sides at the top of the phone but then progressively ramps away from the sides as it meets the bottom edge. That definitely seems out of place. It may be that the folks who assembled this mockup didn’t fit the pieces together quite right.
– There are visible seams where the top and bottom pieces of the phone meet the back plate. Given that Apple went to great lengths to make the current design nearly seamless, I can’t imagine they would now be ok with seams. But this could easily be a pre-production mockup, with the final product getting a much smoother finish.
– There is a strange, small hole sitting between the LED light and the rear camera lens. It could be a mic, and I’d place bets that’s what it is, but why is it there? The current design doesn’t employ such a visible mic so it’s hard to imagine why the new design calls for it to be so prominent.
These reservations aside, I think we are looking at the next iPhone. It’s a design that is in keeping with Apple doing what they do best: Give owners of an iPhone 4 or older model a strong reason to upgrade once they’re free of their contract, while not making people who just bought an iPhone 4S feel like they’re the proud owners of obsolete technology. This iterative, evolutionary approach to their product development can be seen across Apple’s line of devices and the next iPhone will follow this model.
Now, in case you’re sitting there feeling glum that Apple won’t be surprising and delighting you with a new, magical and revolutionary product come the fall, don’t fret just yet.
There’s still plenty of reason to think that Apple will finally make good on its much-rumoured move into the HDTV space, plus we keep getting hints of a new, smaller iPad model. This may yet shape up to be one of Apple’s most interesting years.
On first blush, when I read the rumour that the next iPhone would be dropping the ubiquitous 30-pin dock connector, the skeptic in me cried “No way!”
Apple has been a rarity in the consumer electronics industry in the sense that they alone have created a multi-billion dollar market for accessories designed exclusively for use with Apple products. Obviously, the sheer number of products that Apple has sold is a big reason why companies big and small have gotten into the i-accessory game, but there’s a subtler, more powerful reason: consistency.
Ever since the advent of the third-generation iPod, Apple has employed the same 30-pin Dock Connector on every single i-device with the exception of the iPod Shuffle. There are hundreds of millions of i-gadgets in use all around the world, and while their technical capabilities vary depending on the model, that same 30-pin connector is on all of them.
How many other product categories in consumer tech or elsewhere can offer that level of compatibility?
So you can see why any suggestion that Apple might be ready to step away from such an overwhelmingly entrenched standard – one that they have the exclusive rights to – would be greeted with a fair degree of dubious eye-brow raising.
But the notion isn’t completely laughable. In fact, it might make sense.
First, let’s consider the fact that Apple has prided itself on being able to predict the demise of a technology often well before consumers are willing to relinquish it. The first iMac famously debuted with no floppy drive. It was the first mainstream machine to do so. The optical drive was read-only and the only way to get data out of the iMac was to transmit it using the Internet or via an attached USB-device (keep in mind, super-cheap USB thumb drives were essentially non-existent back then). It wasn’t long before other PC makers were stripping out the floppy from their designs, never to be seen again.
Apple’s next big ditch: you guessed it – the optical drive itself which they made an optional accessory on the stunningly thin and light MacBook Air. Again, much like with the iMac, Apple proved prescient and the MacBook Air has become the laptop after which the “Ultrabook” line of Windows machines has been modelled.
Second, let’s take a look at what that 30-pin connector actually does for i-Devices:
- Sync data
- Pass through audio and/or video content (which is simply a specific form of data syncing)
All of these functions are handy, yet none require the 30-pin connector per-se. USB connectors, be they mini-USB or the now-standard micro-USB are just as capable of handling these duties and do so on the myriad smartphones that Apple does not make. Micro-USB can even handle high-definition 1080p output via a newer technology known as MHL (Mobile High-Defintion Link). And thanks to iCloud, you never need to physically connect an i-Device to a Mac or PC in order to sync data. Even iOS updates are now done “over-the-air.” There is virtually no reason, other than to maintain consistency of design, why Apple *needs* to keep the dock connector.
If Apple chose to abandon the 30-pin dock for the the industry-standard Micro-USB (which is unlikely – they will probably create a smaller dock connector), they would certainly please a segment of their customers who would prefer to carry a single, cheap and easily replaced power cord – but what about that massive eco-system of accessories like speaker docks and alarms clocks whose numbers are now to great to count? Would they have to issue all-new designs just for the iPhone 5 (or “The New iPhone” as I suspect Apple will call it)? Yes and no.
In the past two years, Apple has been making a bit of a fuss over a wireless audio and video standard they call “AirPlay.” AirPlay lets you effortlessly stream audio or video from your Mac or PC’s iTunes software to any AirPlay-equipped gadget on your home Wi-Fi or wired network. Apple TV is a great example of this. Not only can you stream hi-def movies from iTunes to your TV via AirPlay, you can stream any music or video from your iPhone, iPad or iPod Touch in the same way, so long as the app you’re using has been AirPlay-enabled.
AirPlay has seen a lot of support amongst the top brands in the electronics space. Pioneer, Denon, Sonos, JBL, B&W, iHome and Klipsch – just to name a few – have all introduced AirPlay-compatible products and that number is guaranteed to grow. Why? Because AirPlay is the new, wireless dock-connector at least as far as bullet number three from the list above is concerned. It’s a new standard and is already supported by nearly every Wi-Fi equipped product Apple sells.
I know – that’s all well and good for new products – they obviously don’t need a dock connector for audio and video, but what about those older products? The ones that are still carrying around a seemingly obsolete dock? Well here’s where we take an even longer drive down the speculative highway…
I think Apple could easily create an AirPlay Dock Adapter, which would snap into any speaker dock and give it AirPlay connectivity. Assuming that the adapter could draw power from from the dock in the same way that an iPod or iPhone could draw power for recharging, nothing else would be needed. Given how inexpensive Wi-Fi radios have become, I’m guessing that Apple could sell these for $50, turn a very handsome profit, and give millions of older speakers etc., a new lease on life.
I’m not the first one to think this is a good idea – at least one enterprising fellow is trying to get some movement on this notion – assuming Apple doesn’t beat him to the punch!
So readers, what do you make of these prognostications? Would you freak out if Apple dropped the dock from the new iPhone?
The good news for folks who recently bought an iPhone 4 and were dreading today’s announcement: you don’t need to feel foolish.
Today, Apple CEO Tim Cook and his team unveiled the iPhone 4s. It’s a phone that looks outwardly exactly like the iPhone 4 (see image above). All of the changes are on the inside.
Those changes are all incremental improvements to an already very successful formula. Improved are the CPU, the data speeds, the graphics performance and the camera. The phone also gets an innovative interactive voice-controlled assistant known simply as “Siri.”
But as welcome as these enhancements are, they are barely enough to keep the iPhone ahead of an increasingly competitive field of smartphones, most of which are running Google’s Android OS.
iPhone 4S announced:
- body remains the same as iPhone 4, gets A5 chip which gives 7x faster graphics performance, 2x faster CPU performance (Dual core processor/dual core graphics)
- it Supports HSDPA at up to 14Mbps downlink
- Supports GSM and CDMA – giving it world-roaming capabilities
- Gets an 8MP rear camera 3264×2448, with improved backside illumination. Photo lag has been reduced and sharpness increased thanks to a 5-element lens design. Macro settings for extreme close-ups. Face detection.
- Video recording at 1080p, with image stabilization
- AirPlay mirroring: anything you can see on the iPhone’s screen you’ll be able to see via AirPlay on an Apple TV
- Voice-activated personal assistant “Siri” – ask a real question, get a real answer. Deep integration into iOS, settings, maps, calendars, reminders. You can ask it to define a word and it will scour the web for the answer. It can do voice dictation, but only where data connectivity is available.
- New iPhone line-up: iPhone 3GS (8GB, free on contract) iPhone 4 (8GB, $99 on contract), iPhone 4S (16GB, $199 32GB, $299 64GB, $399 – all contract prices) N.B.: All prices in $USD
- Sprint added as a U.S. carrier
- The iPhone 4S will be available for pre-order October 7th and ship October 14th in U.S. and Canada and in 70 other countries by December. Bell, TELUS and Rogers are all confirming they will carry the iPhone 4S.
Of these features, the biggest reason to buy an iPhone 4S – especially if you still own an iPhone 3GS – is the camera. Phil Schiller, SVP of Product Marketing at Apple made it clear that with the iPhone 4S, Apple isn’t going after other camera-equipped phones, they’re targeting the point-and-shoot category of cameras. They seem to be on the right track.
The iPhone 4S has a remarkably better camera than the 4 – it now shoots 8MP stills with macro capability and full 1080p video with image stabilization. With these specs, the only thing the iPhone 4S can’t do is optical zoom.
People who spend a lot of time commuting in private cars, or folks who have trouble navigating their phones with their fingers, will appreciate Siri. From all accounts, the demo Schiller gave of Siri’s abilities was impressive. Siri can understand natural language questions and respond in kind. It also understands context, so certain activities will feel more intuitive. Finally, Siri can even act as your personal dictation servant, though this feature requires data connectivity and there’s no word yet on just how much of your data will be consumed when connected via
Frequent travelers will appreciate the fact that with CDMA on top of HSPA, the iPhone 4S can literally go anywhere and keep you connected.
But none of these features are going to cause current iPhone 4 owners to gaze mournfully at their phones and wish they had waited for Apple’s next product. They’re good. But they aren’t must-haves.
What Apple didn’t deliver were any next-generation features such as LTE, NFC or a larger display. Rumours of a thinner, wider body and re-designed home button failed to materialize.
What we see here is Apple once again mastering the art of the leap-frog. True-to-form, the iPhone 4S gives 3GS owners a strong incentive to upgrade. iPhone 4 owners can now sit back, relax and calmly tell themselves that they’ll wait for the “next one.”
The iPhone event, which took place at Apple’s headquarters at 4 Infinite Loop in Cupertino, California also included updates on some of Apple’s other products, including some small tweaks to their iPod line of portable music players:
- OS X Lion update: six million copies sold to-date
- MacBook Pro and iMac are the best selling laptops and desktops in the U.S. respectively
- There are 60 million Mac users worldwide
- iPods are still 70% of the portable music market. Over 300 million have been sold
- 16 billion songs have been sold via iTunes
- iPhone ranks #1 in customer satisfaction according to JD Power but is only 5% of worldwide market share
- Every state in the U.S. has pilot programs for the iPad in educational settings
- 92% of Fortune 500 is testing or deploying iPads
- 3 out of 4 tablets sold in the U.S. are iPads
- With 250 Million iOS device, iOS is the #1 mobile OS worldwide
- 61% of mobile browsers are using iOS
- 1 billion apps are downloaded a month
- Apple has created a new app called “Cards” that let you create greeting cards on iOS and Apple prints them for you. App is free, each card costs $2.99 including trackable postage in the U.S.
- a re-cap of iOS 5 features
- iOS 5 will be a free update October 12th
- new feature: “Find my friends” – Like a highly customizable 4Square with better privacy controls
- iCloud launch October 12th – Free
- iPod nano gets an update: improved fitness features, navigation, 16 new clock faces, new pricing: $129/8GB
- iPod Touch now comes in white, $199/8GB