Tagged: 3D

A 3D-capable Amazon phone might signal the next wave in retail

Image courtesy of Steve Jurvetson/Flickr.com

Image courtesy of Steve Jurvetson/Flickr.com

Interesting times for Amazon. Especially in the hardware space. First we get the surprise launch of their new set-top box, the Fire TV, now rumours are spreading of an imminent smartphone from the retail giant.

Not that this rumour is new, per se. We’ve been hearing speculation about an Amazon phone almost as long as we’ve been hearing about an HDTV from Apple. But this time, the rumour comes with a new level of specificity at least as it relates to a key tech spec: the handset will supposedly ship with a quad set of cameras that will enable a retina-tracking, glasses-free, 3D display.

Let’s assume for the time being that this phone, if real, will be a logical stable-mate to the existing Kindle Fire line of tablets. This would mean Amazon’s proprietary fork of Android and access to all of Amazon’s streaming services. Certainly not a bad set of specs. Especially if they include access to the Fire TV’s game store.

Frankly, if this was all there was to this rumoured handset, the right price would make it a very popular choice. Amazon’s tablets have received very favourable reviews and it seems likely that an Amazon phone would fare equally well.

But I’m troubled by the 3D aspect of the report. I know that movie studios continue to flog 3D on all of their mega-budget releases as a way of luring audiences to theatrical releases (with the correspondingly over-priced tickets). Some people even choose 3D over 2D when given the choice. Not me. I’m completely over 3D. Most of the time my brain becomes so accustomed to the effect that 20 minutes into the movie the only thing I’m noticing is the glasses on my face and the darker picture on the screen (non-3D movies are noticeably brighter).

As for home 3D? Fugedaboudit.
Even if we owned a 3D TV I doubt we’d ever use the 3D part. My neighbour, who is as big a movie buff as you’re likely to find, never uses his TV’s 3D capability. I suspect he’s far from an outlier on that count.

Which brings us back to why Amazon would choose to include 3D on a handset, especially when others have tried (and failed) to market one successfully.

The most obvious reason is that they want to enable traditional 3D content, i.e. movies and games. Nintendo has enjoyed relative success with their 3DS line of hand-held game consoles and those who have them assure me that the 3D part is really enjoyable (I’ll have to take their word for it).

But there may be a secondary element to Amazon’s 3D strategy: retail. Though I’ve never felt that the current model of multiple-angle images in gallery format was insufficient when looking at products online, perhaps Amazon wants to take the virtual shopping experience to the next level by giving shoppers a more immersive and realistic view of catalog items.

Could such an evolution in the display of retail objects (or indeed any objects) be a game-changer? My instinct is to say “no” purely based on my lacklustre experiences with 3D in other contexts. But I underestimated how profoundly popular having an “iPod Touch on steroids” would be when the iPad was first released, so I’m willing to concede that the experience of 3D shopping might be one of those things you need to see, before rendering judgment.

What are your thoughts on a 3D phone from Amazon?

 

A Royal Wedding in 3D?

In this Nov. 16, 2010 file photo, Britain's Prince William and his fiancee Kate Middleton are seen at St. James's Palace in London, after they announced their engagement. London is a sure bet for crowds around the April 29 wedding of Prince William and Kate Middleton. (AP Photo/Kirsty Wigglesworth, file)

In this Nov. 16, 2010 file photo, Britain's Prince William and his fiancee Kate Middleton are seen at St. James's Palace in London, after they announced their engagement. London is a sure bet for crowds around the April 29 wedding of Prince William and Kate Middleton. (c) AP Photo/Kirsty Wigglesworth, file

I was recently pitched a story idea by a PR agency on why people should buy a new big-screen TV for the Big Game  – the SuperBowl of course. But unless you’re still watching an old tube-TV that can’t manage HD of any description, your existing HDTV will be just fine for the most-televised sporting event of the year. That’s because – much to my surprise – the event is not being covered in 3D. If someone knows why, please leave a comment below.

But the same might not be true of another big event that will be gracing our screens later this year: The Royal Wedding of William and Kate, which if the persistent rumours are true, will be broadcast in 3D.

I know – I can already hear some of you groaning – but a 3D broadcast of the wedding makes a lot of sense. Royal watchers, of which there are plenty here in Canada, go to great lengths to be near the monarchy at these occasions and I know of at least one fan who already has her tickets booked to be there in person. But the majority of people will have to attend virtually. As the National Post has already pointed out, it would be very cool to see a location like Westminster Abbey in 3D.

Apart from giving monarchists the illicit thrill of “being there”, a 3D wedding broadcast could also help a fledgling industry gather valuable data in the form of viewer feedback on the pros and cons of this type of coverage. With 3D being so new to so many TV stations, there is plenty left to learn. James Cameron is adamant that the only 3D movies worth watching are the ones that were conceived of and executed specifically for the 3D format – anything less doesn’t measure up. If it’s true for movies, it’s probably true for TV too.

The Royal Wedding could also be a huge boon to television manufacturers. A lack of decent 3D content has long been cited as one the primary reasons why consumers have been slow to adopt 3D at home – though frankly I think there are many other factors at play. But if that is what has kept people from jumping on the bandwagon, I can’t think of many televised events – with the exception of the usual sports biggies (World Cup Soccer, SuperBowl and the Olympics) – that would beat a Royal Wedding for driving people into their local electronics retailer.

Interestingly, if the wedding does go all Avatar on us, there’s the possibility it will be shown in 3D-capable movie theatres for those who don’t own 3D TVs. With a projected audience of over a billion viewers, TV makers won’t be the only ones profiting from this event.

What do you think readers? Is a 3D broadcast of the wedding a good idea? If you don’t own a 3D TV, would this be a good enough reason to buy one? Let us know.

Update Feb 18: According to RoyalWeddingBlog.ca, the young couple have formally rejected the idea of 3D coverage for their wedding citing concerns about how much technology would need to be present at the event to make it happen.

A strange week for 3D and TV

(c) Getty Images

This is the kind of week it’s been in the world of TV and video, with stories not necessarily in chronological order…

First up: The 3D debate got hotter and well, weirder, when Roger Ebert – who has maligned the technology openly in the past – declared the format “inferior and inherently brain-confusing.” To prop up his thesis, he quotes liberally from fellow 3D-denier and award-winning editor, Walter Murch – whose work you are familiar with if you’ve ever watched Apocalypse Now, Ghost or The English Patient.

Now there’s no question that Murch’s credentials as far as the art form of cinematic editing is beyond reproach. But in a recent letter to Ebert, he goes way beyond a critique of 3D from the perspective of editing, citing biological arguments against the format such as:

[…] the “CPU” of our perceptual brain has to work extra hard, which is why after 20 minutes or so many people get headaches. They are doing something that 600 million years of evolution never prepared them for.

He’s referring to the process by which our eyes must try to converge on two different focal lengths in rapid succession. Now he may very well be right that this is the component of 3D that has caused undesirable effects amongst some viewers, but to claim that our very biology isn’t up to the task because of how we’ve evolved strikes me as a reach.

I get that Ebert hates 3D – heck I even agree with some of the points he’s made in the past – and I get that Murch isn’t impressed by it either, but I’m not buying the so-called scientific explanation as to why it sucks. Read the full post and see if you’re on-board or not.

Next: A new report suggests that this is the year we will see Blu-ray players for as little as $40 and 42″ LCD HDTVs coming in at under $300. Despite the fact that these devices will likely not support advanced features such as 3D, Wi-Fi or streaming, those are nonetheless stunning price points. It looks like 2011 will be the year that fantastic picture quality will be within reach of nearly every economic group in the West.

Finally, Pioneer and Sharp have announced that they will be creating a new line of LCD HTDVs that will bear the “Elite” badge – a marque that hasn’t graced a TV display since Pioneer discontinued its production of plasma panels last year. But this new venture, rather than being a rebirth of the TVs that earned CNET’s highest rating of any HDTV, appears to be at best a new line of LCD’s from Sharp with Pioneer’s Elite designation and at worst, nothing more than a re-badging of Sharp’s existing line-up of high-end models.

At first it might seem that this is a dig at Sharp. It isn’t. I’ve had the chance to audition their latest line-up of Quattron 3D TVs and I was duly impressed by their image quality and feature set. They’re good TVs. But they aren’t plasma and they aren’t Pioneer units – in short, they aren’t “Elite”. Now I realize I should withhold final judgement until I see the new Elites in the flesh, but I am (as you can tell)  highly skeptical. I’m also a little stunned that Pioneer – a company that put plasma on the map – has decided to back LCD as a display technology after all this time. I would have much preferred that they partner with Panasonic, a company that has stayed the course on plasma and has inherited Pioneer’s HDTV crown as a result. Perhaps Pioneer believed that LCD will eventually eclipse plasma as the best display technology, or maybe they’re just looking for a more cost-effective way to re-enter the TV business without having to actually make their own glass. Either way, I worry that the Elite marque – so long a pinnacle of quality in the A/V space – will be diminished by this move.

Update, Jan 30: I knew I had forgotten something. Back on the 20th, CNET’s David Katzmaier wrote an interesting piece concerning the merits of active vs. passive 3D based on his experiences comparing VIZIO’s new passive-3D TV (XVT3D650SV) to Panasonic’s class-leading active-3D set (TC-P65VT25). The results are instructive for those who are looking to make their move into the 3D arena: Passive possesses quite a few advantages over active (and I suspect will become the standard soon) but falls short in one key area which I hadn’t previously realized – the VIZIO TV at least, can’t do full HD in 3D. Their passive system uses a circular polarizer to blend two 540p images – that’s half the resolution of Panny’s active system which can present the full 1080p signal to each eye. I’m sure as newer passive systems come on the market, this limitation will be overcome, but in the meantime, active 3D would seem to be the better choice for folks who aren’t willing to sacrifice a pixel of their Blu-ray material.

Cheap 3D printing lets you make your own spare parts

The Thing-O-Matic from MakerBot Industries: an inexpensive 3D printer for the massesThe future is here and it has a name: the Thing-O-Matic. The truth is, of course, once you get over how cool it is to be able to print real-world objects in three dimensions using little more than a PC, some inexpensive raw plastic and what looks like a dialysis machine made from Tinkertoy, you quickly realize you have no real need to ever print real-world objects in three dimensions. But the fact that MakerBot Industries has taken a process that used to require a machine worth $10,000 or more and put it within reach of mere mortals for the paltry sum of $1,225 USD, is nonetheless remarkable and could have a profound effect on the next generation of engineers who – no longer limited by parts they buy from retailers – can pretty much build anything they can dream up inside a CAD program. So long as they can limit their dreams to 996mm x 108mm x 115 mm – that being the width, length and height maximums of the Thing-o-Matic’s build area. I say let the printing begin, and if anyone can fashion me a new rotor for my Air Hogs Sky Patrol, I would be grateful.

Sony shows a personal vision of 3D

Sony's head-mounted 3D system on demo at CES 2011.3D permeated every inch of the Consumer Electronics Show this year – even more so than the two previous years. And while most manufacturers concentrated on showing off the 3D tech that consumers could expect to see at retailers this year, a few were demo’ing future technologies that aren’t quite ready for the market. The most widely anticipated of these was glassless 3D – typically achieved with lenticular screens that produced a focused 3D effect within a very narrow field of view and distance from the screen. Sony had some very good examples of that technology. But more impressive from my point of view was a headset-gadget that Sony doesn’t even have a name for yet – although I’ve found at least one journalist referring to it as the “Headman” (terrible name). It’s white, looks like something out of the movie TRON: Legacy and provides the most convincing 3D I’ve ever seen.

The apparatus contains two OLED displays, which are mounted on adjustable sliders so they can be correctly positioned for the width between your pupils. There are also stereo headphones located in the ear-cup area. Sony was running some 3D loops from PS3 games such as GT5 and it was mesmerizing. Unlike any other 3D display I’ve seen so far, the effect was perfect – I felt as though I was standing at the edge of the racetrack with the cars whipping by just a few feet away.

However given the lacklustre consumer response to other head-mounted viewing systems like Vuzix, I’m not sure that even if Sony launched this product tomorrow it would find a wide audience. The device will appeal mostly to hardcore gamers – those who spend a lot of money building a PC rig that gives them every advantage during online gameplay. I suspect casual gamers and 3D movie fans will avoid it in favour of big-screen systems that let them share the experience with others in the room.

Readers, what do you think – does a highly personalized 3D system like this interest you?

Sony makes the Bloggie and your home videos 3D

Sony's 3D BloggiePocketable camcorders have been selling like hotcakes ever since Flip Video (now owned by Cisco) popularized the category a few years ago with their original Flip. Since then, we’ve seen incremental upgrades and a whole lot of new players including Kodak, Creative Labs and of course, Sony. The feature sets continue to grow and now include 1080p HD recording, expandable memory, HDMI output and even optical image stabilization. But until this past week at CES, 3D was still an item on the to-do list. Now with Sony’s new Bloggie 3D (yeah, we’re not crazy about that name either) consumers can cram a Full HD camcorder in their pocket that not only shoots 3D if you want, but can also show you your recorded footage in glasses-free 3D using the built-in LCD monitor. Of course if you own a 3D TV you can watch it on that too ;-)
One fact that we failed to mention in the video below is that you can choose to upload your 3D videos to YouTube in “anaglyph” format – that’s the old-fashioned red & blue version of 3D. It doesn’t look as good as the modern version, but since you can find the Anaglyph glasses almost anywhere for pennies, your audience is guaranteed to be able to see your 3D footage in well, 3D. Even if it does end up looking like a cheezy 3D movie from the 50’s.

Tablets, 3D, smartphones set the tone at CES

Darth Vader makes a surprise appearance at CES 2011

CES 2011 is in some ways no different than in previous years: massive. The sheer number of companies exhibiting their products is overwhelming. But that’s CES and I wasn’t expecting anything different. What has come as a bit of a surprise is the number of attendees. The show is jam-packed with people milling around the show floor and making it nearly impossible to navigate some of the larger and especially flashy booths like LG’s behemoth which I suspect is consuming more power right now than the entire Las Vegas Strip – it has hundreds of TV screens of every shape and size imaginable.

This attendance level would seem to indicate that while the U.S. is still trying to pull itself out of a lengthy recession, worldwide interest in consumer electronics is hitting a feverish pitch which hasn’t been seen in the last four years, possibly longer.

Full Article below the Photo Gallery…

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So what’s driving this curiosity? Strangely nothing ground-breaking or hugely innovative. Instead it appears that the industry has decided to hunker down and work on improving two categories that have been around for a few years: 3D and smartphones, while at the same time aggressively playing catch-up to the unprecedented success of Apple’s iPad in the tablet space.

3D, which made a big splash at CES two years ago, and then affirmed its presence last year with more products, is now pretty much everywhere. Every major manufacturer (and most minor ones) now have 3D HDTVs in their lineups and the focus is now on differentiation.

What started out as a single approach to in-home 3D – that being the use of “active shutter” glasses – has now fragmented into at least 3 techniques: the “active” approach, still being pushed aggressively by Panasonic and Sony, the “passive” approach which uses the same polarized technique employed in movie theatres, and a third – glass-less 3D which allows viewers to see the 3D effect with their naked eyes.

While the glass-less or glasses-free TV technology isn’t being scheduled for release just yet, it is maturing rapidly and is already slated to appear later this year in Nintendo’s handheld gaming device the 3DS.  The “passive” technology however will be hitting store shelves this year and I strongly suspect will win over consumers who have been hesitant about making the 3D plunge. The passive glasses are so inexpensive they can be considered disposable, there’s no limit to how many people can watch simultaneously, and it’s inherently flicker-free and perceptually brighter than the active shutter displays. The only catch might be the price of the TVs. At least initially, the polarized TV screens might be more expensive than the non-polarized type.

Will passive win out over active as the true single-standard? It’s far too early to tell, especially since consumer appetite for 3D remains suppressed due to our still-struggling economies, a lack of library-depth in 3D titles and an unwillingness to spend a lot of money buying new technology when many people recently upgraded to HDTV within the last year or two.

On the smartphone front, “4G” and Android are the dominant buzzwords. The 4G label is being pushed around a lot down here in the U.S. and I think it’s creating a lot of confusion for consumers both north and south of the border.

What is 4G exactly? Well according to a strict definition as cited by Wikipedia, it’s a mobility standard that doesn’t exist commercially yet with any provider as 4G requires “Peak data rates of up to approximately 100 Mbit/s for high mobility such as mobile access and up to approximately 1 Gbit/s for low mobility”. The fastest mobile devices at the moment are capable of up to 21 Mbps – a far cry from the 100 cited in the 4G standard.

So why are the U.S. carriers crowing about “4G”? It’s a marketing game. What they’re really referring to is the HSPA+ communication standard – the one that can deliver up to 56Mbps (but is currently running at up to 21Mbps in most countries) and is probably better labeled as “3.5G” since it is an upgrade of the slower HSPA standard (up to 14 Mbps) which along with EVDO was the original “3G” standard.

I guess these companies needed a way to tell people that they were getting something significantly better with HSPA+ than they were getting with HSPA, and probably felt that saying 3.5G just wasn’t going cut it. So they skipped it altogether and adopted 4G. For a good explanation of the current mobile landscape in the U.S. see CNET’s article on the issue. In the Canadian market you probably won’t hear the 4G term used at all. That’s because the major national mobile carriers are already operating HSPA+ and are thankfully resisting the incorrect 4G label. But naturally the power of U.S. marketing will leave some thinking that our American cousins are enjoying something that we can’t get. Rest assured, it ain’t so. So while Motorola’s new ATRIX will likely bear the 4G moniker in the U.S., the very same phone up here will simply be called the ATRIX – no other letters or numbers needed.

Finally, there are really more tablets here at the show than I can effectively discuss in this post, but I will be dedicating a separate post cover just these devices. Everyone it seems now has, or has plans for, an Android-powered tablet of some description, with many companies trying out several different sizes simultaneously. Most of these were anticipated, such as Motorola, RIM, LG etc, but some have been a surprise like Panasonic’s line of VIERA tablets which seem to be designed more as a complement to their TVs than as iPad competitors.

Stay tuned… more (much more) – and videos, to come…

Vizio debuts “theatre 3D” TVs – a first in North America

Vizio's new theatre 3D HDTV, which uses inexpensive eyewear instead of the costly and uncomfortable active shutter glasses.

Even though I am far from sold on the whole 3D bandwagon that has picked up so much steam this year from manufacturers and retailers alike, I’m giving a big thumbs-up to Vizio for their new 3D TV model – one that offers passive technology for the first time in North America.

I haven’t seen the massive 65″ XVT3D650SVin real life, so I can’t vouch for any of Vizio’s claims of performance, which include:

  • causes less eyestrain (than active-shutter glasses)
  • flicker-free
  • brighter images
  • wider viewing angles

… when compared to the other 3D models out there, all of which use the active-shutter technology.

Just in case you haven’t been brushing up on all your in-home 3D jargon, here’s the big difference between 3D in the theatres and 3D at home:

Inexpensive 3D glasses made by RealD

Inexpensive 3D glasses made by RealD

Theatre 3D technology e.g. RealD, Dolby 3D etc, uses “passive” glasses – the cheap plastic shades they give out for free (and which so many people have taken home) are simply two polarized lenses which let in light coming in from two different angles. The right lens lets in one image while the left lens lets in another. Your brain assembles them into a single, 3-dimensional image. If you want to see this effect in action, take two pairs of these glasses next time you’re in the theatre and overlap the left lens from one pair with the right lens from the other pair, but make sure the glasses are held perpendicular to each other – you should see a completely dark lens that lets in almost no light at all. That’s because you’re now blocking both angles, not just one.

But most TV manufacturers so far have opted for “active” shutter glasses instead. With this technique, the TV flickers between two different images rapidly while the lenses of the battery-powered glasses flicker on and off at the same rates. The result is the same (more or less) as theatre-3D, but for two major differences: 1) the active shutter glasses are very expensive and require their own power source 2) because the lenses are only letting light into your eye half the time, image brightness in noticeably reduced.

So why do they do it? I can’t answer definitively, but my guess is that it was cheaper and easier for them to do it this way given that there was essentially no change required to the screen portion of the equation – they simply had to make it flicker between two images instead of one, which given the availability of 240Hz or higher screens, wasn’t that hard.

Passive systems require polarized light sources to match the polarized lenses in the inexpensive glasses. Developing a screen capable of kicking out two orientations of polarized light in this way must have been a little tricky and presumably more expensive. But that’s sheer guesswork on my part.

Whatever the reasons, Vizio has now broken the barrier and I think it’s a milestone for 3D adoption. We’ve seen from your comments how many of you object to the comfort and expense of active glasses, and the inherent limitation of how many people can watch at once when you only have so many of these glasses to hand out.

With Vizio’s system, which comes with four pairs of the passive-lens glasses, you can buy fancy extra glasses like Oakley’s recently released 3D line of stylin’ shades, or you can simply hold on to the pair you got at the last 3D movie you attended in a theatre.  Either way, the cost – and to some degree the comfort – issue around 3D goggles is now largely dealt with.

Price will still be a stumbling block for most however, as the XVT3D650SV (wow terrible name) will run you $3,499 USD and there’s no word if they’ll even be bringing it to Canada. But you do get a lot for that investment: it’s a huge screen at 65″, it has edge-lit LED backlighting, internet apps (Vizio VIA), built-in Wi-Fi b/g/n, a cool remote control with a slide out QWERTY keyboard and SRS Surround audio.

My impression of Vizio up until a  few months ago was that they were primarily a producer of inexpensive and not especially good TVs, but that all changed when CNET, who I respect a great deal, awarded them an editor’s choice in August – a first for the company.

Again, I’ll withold final judgement of the XVT3D650SV until I see it with my own eyes, but there’s no question for me that this is the shape that 3D must have in order to enjoy higher penetration in people’s homes  – that is when we finally get around to buying new TVs.

Update, Feb 16: CNET has finally posted their full review of the Vizio XVT3D650SV and the verdict is mixed. Looks like the passive 3D technology compares favourably against active 3D systems, but the model’s poor 2D performance manages to hurt the overall rating considerably. My hope is that this shortcoming can be resolved on future models and that passive 3D eventually becomes the standard.

Oakley to launch 3D eyewear for theatres and homes

Oakley's Split Jacket Sunglasses - not 3D capable. Yet. Click for larger image.

Oakley's Split Jacket Sunglasses - not 3D capable. Yet. Click for larger image.

As much as I am loathe to admit it, in-home 3D is clearly coming at us with a vengeance and it won’t be long before most people have 3D-capable displays in their living rooms. Similarly, there has been no let-up in the pace of new 3D releases in the theatres – presumably to ensure continued revenues for the theatre companies as well as providing a reason to upgrade your home gear.

So given that 3D doesn’t appear to be going away, I guess it’s a good thing that sunglasses company Oakley has decided to tackle some of the issues that have faced every 3D audience member since red-and-blue lenses made their debut back in the 1950’s:

  • Theatre-based glasses have flat lenses which allow light to leak through the sides. Because they don’t wrap around your eyes, the 3D effect does not encompass your peripheral vision, forcing you to turn your head to get the maximum 3D experience
  • Home-based active-shutter glasses are heavy and require recharging for their internal batteries
  • Both types of glasses are uncomfortable for extended use and, let’s face it, not very stylish.

To solve this, Oakley is going to launch a new line of optically-correct 3D glasses designed for people who want the best viewing and fashion experience both in theatres and at home.

What they haven’t solved yet – but apparently are working hard on – is the fact that theatre and home 3D systems are, so far, incompatible when it comes to 3D glasses. Movie theatres use a projection system known as “passive polarization“. This technique projects two different images on the movie screen at once, each image filtered through a polarized lens that modifies the “bias” of the light that is reflected back to your eyes. The inexpensive, disposable 3D glasses simply filter this light a second time so that your right and left eyes are receiving the appropriate version of the image.

Home systems, however, use a technique known as “active shutter” whereby the TV’s screen projects the two images in a rapidly alternating stream – flickering at very high frequencies. This method requires glasses that can cause the lens for each eye to flicker at the corresponding frequency, once again making sure that each eye gets the correct image to ensure the 3D effect.

Since one of Oakley’s goals is to eliminate the need to recharge your glasses, the obvious technique to embrace is the passive polarization system. But as of the writing of this post, there are hardly any home systems that support polarization-based 3D.

Oakley’s press release simply states that

Oakley is pursuing partnerships with manufacturers of home 3D systems that utilize passive polarization. This will allow consumers to use the same eyewear for home and cinema 3D entertainment.

Oakley is pursuing partnerships with manufacturers of home 3D systems that utilize passive polarization. This will allow consumers to use the same eyewear for home and cinema 3D entertainment.

As for styles and pricing, for now the company is only saying that both will be competitive with other products on the market and their own distinctly-styled product line-up.

I think it’s fair to say that this means we’ll be looking at fancy 3D specs priced in the $150-$350 USD range.

If that sounds like a good deal to you, Oakley is promising to release the first models this year “prior to the 2010 holiday season. It will initially be sold through premium optical distribution channels in the U.S., followed by a global launch in 2011.”

OAKELY_3D_GASCAN_POLISHED_BLACK_webreadyUpdate, November 8, 2010: Oakley has released their first set of 3D Glasses. They may not look any different from other Oakley specs – and that’s really the point – but you are looking at the future of 3D eyewear: The Oakley 3D GASCAN. Coming in at the bottom of the expected price range, you can order these from Oakley.com or drop by your nearest Sunglass Hut. Bring along $120 USD if you want to watch your next 3D movie in style.

Masters golf tournament first national Canadian 3D broadcast

tiger-woods-3DIf you’re one of the few in Canada who have bravely stepped up to become an early adopter of the new 3D-capable HDTVs that just hit retail shelves, we’ve got some good news. Bell TV will be airing rounds three and four of the 2010 Masters Tournament in 3D HD this weekend.

The 3D feed, which is originating from Augusta, Georgia via Comcast’s network and being distributed internationally, will be broadcast in commercial-free 3D HD from 5 pm to 7 pm ET on Saturday, April 10 and Sunday, April 11.

The broadcast will be free to Bell TV’s HD subscribers and viewable on channel 1000. Bell TV’s HD receivers are already 3D-ready, so the only extra equipment you’ll need is a 3D-capable TV and compatible 3D glasses. In case you’re wondering how well golf on TV translates into 3D, BusinessWeek reports that industry analysts who had a chance to preview the experience “claim the technology translates well to golf, due to the wide-open, outdoor setting of the sport and the noticeable variations in course topography.”

Disclosure: Sync is owned and operated by Bell Canada