This is how you're going to watch the Summer Games


Here’s a fact that blew me away when I read it: The London 2012 Olympic Games will be the first Olympics since the launch of the iPad.

Think about that for a moment. If you own an iPad, or any tablet for that matter, you know how much it has changed your media consumption habits. Everything from how often you surf the web, check email, log on to Facebook or Twitter or watch YouTube – every one of these activities has become (for better or worse) a bigger part of your life.

And given that the Summer Games are taking place in London, England – a land that is at least 5 hours ahead for Canadians (8 if you live on the west coast) – there’s a good chance that the live coverage of events will be happening when you aren’t in front of your TV. That thought is bound to have Olympics junkies wondering how they’re going to get their fix throughout the day.

Fear not, my friends, Sync has you covered. Here is everything you need to know to stay on top of all the action whether you’re at home, at work or somewhere in between – even on vacation.

TV

Let’s face it, all of that exciting sports action deserves the best possible screen and that is still (until something better comes along) your HDTV. Regardless which satellite or cable company you subscribe to (or even if you’re using free over-the-air) you’ll be able to catch the games on the official Canadian broadcasters: CTV, TSN, Omni and Omni2, SportsNet, OLN, RDS and RDS2 and V-Tele. If you can receive these in HD, you’ll enjoy crystal-clear image and sound.

If however, you are a Bell TV subscriber, there are two more features worth noting: Satellite subscribers can access a special channel known as the “Mosaic” – a screen that features 5 of the channels that are currently broadcasting events live from the Games. You can see each feed in real time in order to decide which you want to watch – or simply leave it on that channel and enjoy them all. If you have Fibe TV, the same channel will be interactive – use your Fibe TV remote to highlight the channel you want from the Mosaic and jump to it directly.

The Web

The next best place to catch the Games is your PC or laptop. Heading over to CTVOlympics.ca will give you the most comprehensive view of the Olympics along with scheduling, athlete profiles, contests, photos and interviews. Watching on your PC’s screen won’t always live up to the full-HD broadcast quality you can get from cable or satellite, but if you’re on the road and have Wi-Fi access, it’s definitely the next-best thing.

Use An App

If you have an iPad or an Android tablet, you can download the free CTV Olympics app that essentially replicates the CTVOlympics.ca experience within a native app. You’ll find that navigating between the features and videos is easier than using the web-based version on a touch screen. Again, as long as you have Wi-Fi connectivity, you’re good to go.

Use Bell Mobile TV

If you find yourself outside of Wi-Fi reception, and you own a Bell smartphone, the Bell Mobile TV application is the only way to access live streams from the Games when on a 3G or LTE network connection. The Mobile TV subscription costs $5/month for 10 hours of streaming, with $1/hour thereafter. It costs more than free, obviously, but if you’re camping or even just taking the train home at night, it’s a great way to get caught up on the action. The app gives you access to all of the channels that are offering live coverage, plus an on-demand section for grabbing highlight videos from your favourite events.

Using Facebook

Bell has created a custom app on Facebook called the Bell London 2012 Scheduler and it’s an interactive service that lets you find the events you want to watch or follow, receive reminder emails before the events starts, plus you can update your status automatically so your friends know what you’re watching. Better yet, if your friends use the app, you’ll be able to see who else is planning to watch at the same time – making it easier to plan group watching sessions whether online or, y’know, in real life.

Make It Epic

Okay so this really doesn’t have much to do with the games themselves but it is pretty fun: Bell has created a free iOS and Android app called “Make It Epic” (look for this to launch shortly) which lets you shoot a short video of your friends engaged in the activity of your choice (anything from making breakfast to attempting a complex skateboard trick) and then isolate a portion of the video for the “Epic” treatment. Epic in this case means a super slo-motion effect accompanied by the Chariots of Fire theme. The results can be surprisingly hilarious. You can then share your creation using all of the typical choices including Facebook, Twitter, email etc.

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2 comments

  1. Mike

    Bell, Bell, Bell, Bell, Bell. Geez Sync, I know they are your parent company but I am tired of reading articles that are just advertisements for Bell.

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    • Simon Cohen

      Hey Mike, I hear you, and while I realize the article was heavy on Bell products and services – there’s a good reason and it has nothing do with our parent. Bell, through its subsidiaries like CTV has the exclusivity on a lot of Olympics content. Not to say that you need to be a Bell customer to access it – in fact the only component that is truly Bell-only is the 3G/LTE mobile access to video coverage. All of the rest is accessible to anyone, on any internet connection.

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