You’ve got to hand it to the guys and gals at CrackBerry.com – they’re on a roll. First they publish some leaked photos of the as-yet-unannounced BlackBerry Superphone codenamed “London”, and now they’ve posted some similarly leaked photos of the next OS that will power the make-it-or-break-it devices from RIM.
Makes you wonder if these “leaks” are leaks at all, or a clever guerilla marketing effort designed to create some buzz for the beleaguered tech giant.
It makes sense if you think about it: Given all of the negative press RIM has received as of late, it certainly can’t do any harm to let it slip out that it is indeed working toward a new and improved hardware and software system if only to give some hope to those thinking of jumping ship.
And in a best-case scenario, the company can use the informal feedback from reader comments and blogger reactions to gauge whether they’re on the right track or need to do some last-minute course-corrections. I know that’s certainly not how Apple would go about product development, but RIM can’t claim (unlike Apple) that they have an innate sense of what the user wants before the user knows (or at least it’s been a long time since RIM has shown this prescience).
You can see all of the leaked shots over at CrackBerry.com and make up your mind if you think BB 10 is headed in the right direction. My initial reaction is yes, I like what I see. There’s no question the new UI borrows heavily from iOS, but then again so did Android. Some things just work. But RIM has also borrowed from Android too with the homescreen widgets concept, demonstrating what Steve Jobs was once quoted as saying: “Great artists steal”.