The good news for folks who recently bought an iPhone 4 and were dreading today’s announcement: you don’t need to feel foolish.
Today, Apple CEO Tim Cook and his team unveiled the iPhone 4s. It’s a phone that looks outwardly exactly like the iPhone 4 (see image above). All of the changes are on the inside.
Those changes are all incremental improvements to an already very successful formula. Improved are the CPU, the data speeds, the graphics performance and the camera. The phone also gets an innovative interactive voice-controlled assistant known simply as “Siri.”
But as welcome as these enhancements are, they are barely enough to keep the iPhone ahead of an increasingly competitive field of smartphones, most of which are running Google’s Android OS.
iPhone 4S announced:
- body remains the same as iPhone 4, gets A5 chip which gives 7x faster graphics performance, 2x faster CPU performance (Dual core processor/dual core graphics)
- it Supports HSDPA at up to 14Mbps downlink
- Supports GSM and CDMA – giving it world-roaming capabilities
- Gets an 8MP rear camera 3264×2448, with improved backside illumination. Photo lag has been reduced and sharpness increased thanks to a 5-element lens design. Macro settings for extreme close-ups. Face detection.
- Video recording at 1080p, with image stabilization
- AirPlay mirroring: anything you can see on the iPhone’s screen you’ll be able to see via AirPlay on an Apple TV
- Voice-activated personal assistant “Siri” – ask a real question, get a real answer. Deep integration into iOS, settings, maps, calendars, reminders. You can ask it to define a word and it will scour the web for the answer. It can do voice dictation, but only where data connectivity is available.
- New iPhone line-up: iPhone 3GS (8GB, free on contract) iPhone 4 (8GB, $99 on contract), iPhone 4S (16GB, $199 32GB, $299 64GB, $399 – all contract prices) N.B.: All prices in $USD
- Sprint added as a U.S. carrier
- The iPhone 4S will be available for pre-order October 7th and ship October 14th in U.S. and Canada and in 70 other countries by December. Bell, TELUS and Rogers are all confirming they will carry the iPhone 4S.
Of these features, the biggest reason to buy an iPhone 4S – especially if you still own an iPhone 3GS – is the camera. Phil Schiller, SVP of Product Marketing at Apple made it clear that with the iPhone 4S, Apple isn’t going after other camera-equipped phones, they’re targeting the point-and-shoot category of cameras. They seem to be on the right track.
The iPhone 4S has a remarkably better camera than the 4 – it now shoots 8MP stills with macro capability and full 1080p video with image stabilization. With these specs, the only thing the iPhone 4S can’t do is optical zoom.
People who spend a lot of time commuting in private cars, or folks who have trouble navigating their phones with their fingers, will appreciate Siri. From all accounts, the demo Schiller gave of Siri’s abilities was impressive. Siri can understand natural language questions and respond in kind. It also understands context, so certain activities will feel more intuitive. Finally, Siri can even act as your personal dictation servant, though this feature requires data connectivity and there’s no word yet on just how much of your data will be consumed when connected via
Frequent travelers will appreciate the fact that with CDMA on top of HSPA, the iPhone 4S can literally go anywhere and keep you connected.
But none of these features are going to cause current iPhone 4 owners to gaze mournfully at their phones and wish they had waited for Apple’s next product. They’re good. But they aren’t must-haves.
What Apple didn’t deliver were any next-generation features such as LTE, NFC or a larger display. Rumours of a thinner, wider body and re-designed home button failed to materialize.
What we see here is Apple once again mastering the art of the leap-frog. True-to-form, the iPhone 4S gives 3GS owners a strong incentive to upgrade. iPhone 4 owners can now sit back, relax and calmly tell themselves that they’ll wait for the “next one.”
The iPhone event, which took place at Apple’s headquarters at 4 Infinite Loop in Cupertino, California also included updates on some of Apple’s other products, including some small tweaks to their iPod line of portable music players:
- OS X Lion update: six million copies sold to-date
- MacBook Pro and iMac are the best selling laptops and desktops in the U.S. respectively
- There are 60 million Mac users worldwide
- iPods are still 70% of the portable music market. Over 300 million have been sold
- 16 billion songs have been sold via iTunes
- iPhone ranks #1 in customer satisfaction according to JD Power but is only 5% of worldwide market share
- Every state in the U.S. has pilot programs for the iPad in educational settings
- 92% of Fortune 500 is testing or deploying iPads
- 3 out of 4 tablets sold in the U.S. are iPads
- With 250 Million iOS device, iOS is the #1 mobile OS worldwide
- 61% of mobile browsers are using iOS
- 1 billion apps are downloaded a month
- Apple has created a new app called “Cards” that let you create greeting cards on iOS and Apple prints them for you. App is free, each card costs $2.99 including trackable postage in the U.S.
- a re-cap of iOS 5 features
- iOS 5 will be a free update October 12th
- new feature: “Find my friends” – Like a highly customizable 4Square with better privacy controls
- iCloud launch October 12th – Free
- iPod nano gets an update: improved fitness features, navigation, 16 new clock faces, new pricing: $129/8GB
- iPod Touch now comes in white, $199/8GB