Known simply as YouTube Movies, the service which launched in the U.S. earlier this year, is now ready for a Canadian audience.
Similar to other online rental options such as iTunes, YouTube Movies lets viewers choose from an ever-increasing catalog of titles ranging from new releases such as Harry Potter and the Deathly Hallows Part I and Battle Los Angeles to older favourites like Superman II and Roxanne.
Pricing for the rentals, which will be viewable for 24 to 48 hours (depending on the title), will start at $3.99 for older releases while the most current titles will cost $4.99. The rental period begins the first time you hit play.
YouTube, which will be competing with established powerhouse Netflix, has no plans at the moment to offer a subscription price plan for unlimited viewing.
Another challenge for YouTube Movies is a lack of integration with popular home entertainment devices like Sony’s PS3, Microsoft’s Xbox 360 and Nintendo’s Wii, all of which have embedded Netflix options to let users watch movies on their big screen TVs.
At launch, the only way to get YouTube Movies on your TV is to connect your computer to it, preferably with an HDMI cable. Auxiliary devices like D-Link’s Boxee Box and others that offer full web access might provide another alternative.
But viewers may be fine sticking with their PCs or small screen devices like iPads: for the moment, all YouTube Movie titles are in standard definition – roughly the same quality as a regular DVD.
The Canadian version of YouTube Movies will offer many more Canadian productions than its U.S. counterpart: Google has established partnerships with several distribution companies such as Alliance Films in order to differentiate themselves in the market while also making it less likely that CRTC will want to regulate them over a lack of Can Con as some journalists have suggested might happen to the nascent online video space.
To rent movies from YouTube, simply sign-up for a Google account (if you are already a Gmail user or are registered with one of their other products you can use that account) and provide the company with payment information in the form of a credit card.