According to a report by Parmy Olson on Forbes.com, Facebook has signed a deal with streaming music provider, Spotify, in a move that could see music added to the giant social network in as little as two weeks.
Unfortunately for Canadians and Americans, Spotify has yet to sign the necessary agreements with North American record labels to bring its very popular product to Facebookers in Canada and the U.S.
Olson makes the connection between Facebook and Spotify clear for those who aren’t familiar with the two organizations: Not only is Mark Zuckerberg a big fan of Spotify, Facebook’s first president and early Napster employee, Sean Parker, sits on Spotify’s board, while the two companies also share investors.
But the coming-together of these entities is not limited to dollars and directors. While Spotify started out in 2006 as a way to listen to music online, it has grown considerably since then, most recently in 2010 when it added a social networking feature powered by – you guessed it – Facebook.
Once integrated into Facebook officially, according to Olson, a Spotify icon of some description will appear to the left of users’ Newsfeed.
The intent is move Facebook’s media strategy forward (they already have a movie agreement with Warner Bros.) while giving Spotify access to a massive new source of potential subscribers. Spotify’s free service is ad-supported, but they also have a paid service which is ad-free and offers a higher bitrate for the music streams.
The real question however is: Will this new socially-powered angle prove tantalizing enough to Facebook users to make a real difference for either company? After all, this is hardly an original concept. Microsoft tried to make music social with their nearly-defunct Zune product – even going so far as to let users of their Zune media players “find” other Zune-ers who were located within range of the device’s Wi-Fi connection. Apple has kicked this can too with their poorly received Ping product which is now a feature built-in to every copy of iTunes and several of their devices including the iPhone. Yet even with Apple’s significant market share, Ping is hardly a success story.
But if social music on Facebook is going to be a success, it will happen in Canada. Why? Turns out our very own country has the world’s most extreme users of Facebook. I can’t say I’m surprised. Sync readers seem to have an insatiable appetite for all things Facebook-related. So that’s all the more reason why Spotify has to hurry up and sort out whatever remaining legal hurdles it faces with record labels and add Canada to its list of supported countries. Heck, given how rabid Canadians are when it comes to Facebook, it might make sense to get the Canadian deals ironed out first, before the U.S. – we could be the perfect test-bed for new features.
Alright readers – your turn: Are you excited by the idea of being able to share your musical tastes with your FB friends via an integrated platform like Spotify?