Just in time for Easter: Chocolate USB flash drives


Today we realized – somewhat belatedly – that we were missing several key ingredients required for making Easter eggs. Specifically: eggs and dye. And since most of the shops are closed, our local Shoppers Drug Mart became the beneficiary of our poor planning.

We found both eggs and a dyeing kit so catastrophe was averted. But as luck would have it, I also stumbled upon another Easter-themed item. There, amidst the $10 DVDs and the wall of i-device accessories, hung a rack of Maxell-branded “AromaDrives.

Turns out innovation in the USB flash-drive space isn’t dead yet. Thanks to Maxell, you can now count smell, er, aroma amongst the many questionable attributes that manufacturers have added to these ubiquitous gadgets in the hopes of driving sales.

When I first realized what I was looking at, I hoped that the chocolate scent would be generated by plugging the drive into a USB socket. You know – like one of those Glade Plug-in capsules – so as it gradually heated up from the tiny 5 volt current, it would release increasing amounts of chocolatey goodness into the atmosphere. Sadly, it seems Maxell has simply impregnated the shell of the drive with the artificial chocolate scent and any increase in aroma you get after plugging it in is purely unintentional.

If this sounds like something that belongs in your Easter basket this weekend, hop on over to your nearest Shoppers and be prepared to shell out $24.99 + taxes for a 4GB model.

Tell them the Easter Bunny sent you.

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2 comments

  1. Peter Nils

    feel sorry for people who will buy/ receive this crap.
    Nobody should shop at Shoppers in the first place…worst employer and worst canadian (sadly) retailer…..In name of the pharmacist-owner…boycott them

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