Motorola ATRIX comes to Canada March 17th


courtesy MotorolaRemember the Motorola ATRIX – the dual-core processor smartphone that debuted at this year’s CES?

Remember we also mentioned it would be a Bell Mobility exclusive when it finally came to Canada?

Well we finally have a confirmed launch date: March 17.

If you’re curious how folks in the U.S. have reacted to the ATRIX, here are some good reviews we’ve rounded up:

Engadget: They give it a 9/10… that’s quite a statement. “this device more than holds its own against the the best of the best on the market right now”

CNET: 4 out of 5 stars “earns its place at the top of AT&T’s Android lineup”

BoyGeniusReport (BGR): “The device is so powerful that it can power a laptop with full Firefox browser, and spit out 1080p video like it’s nothing”

We’ll be getting our own review model shortly and should be able to pass along our impressions in the coming weeks. In the meantime, here’s what we can tell you about the Canadian debut:

  • $169.95 on a 3-year contract with a minimum $50 voice/data plan or
  • $599.95 no-contract price

The ATRIX of course is compatible with two unique accessories: the Lapdock, which effectively turns the ATRIX into a full-fledged netbook equivalent, and the HD Multimedia Dock which lets you turn the ATRIX into a media hub for your living room. Unfortunately Bell remains mum on the pricing for these accessories at launch, but it’s a fair bet they’ll be priced in-line with the U.S. market which currently has the Lapdock at $500 and the HD dock at $99 USD, but as is the case in the U.S., there might be bundle deals here too.

Onboard the ATRIX, you’ll find:

  • A dual-core processor
  • qHD display – 540×960 resolution in a 4” screen
  • 1GB of RAM
  • Android 2.2
  • Front- and rear-facing cameras for video chat and the ability to record and output in HD
  • Biometric fingerprint reader for unlocking your phone and extra security
  • 1930 mAh battery
  • the ability to locate, wipe and restore data if the device is lost or stolen
  • Up to 48GB of storage (16GB internal and optional 32GB MicroSD card)
  • Download speeds of up to 14.4Mbps and Mobile Hotspot service for connecting up to five Wi-Fi-enabled devices
  • preloaded apps: Bell Remote PVR, GPS Navigator and Kobo eReader

Another interesting fact for those of you who have been following the U.S. mobile scene and wondered what all the fuss around “4G” was: Turns out, the ITU which is the governing body for mobile telecommunication standards, decided late last year that networks which had been calling themselves “3G or 3.5G” – such as the Bell/TELUS HSPA+ network – could now refer to themselves as “4G”. This despite the fact that the ITU had always said that you needed 100mbps service in order to be considered 4G.

Anyway, bottom line is that the ATRIX, which is marketed as the “ATRIX 4G” in the U.S., is officially running on a 4G network here too. It’s the same network that was running yesterday, but with a brand new name. I know. Don’t be surprised if you start hearing that term used a LOT more in advertisements in the near future.

Let me leave you with one more tidbit… if you’re dying to get your hands on the ATRIX but don’t want to pony up the cash, Bell will be giving away 5 ATRIX prize packs including the phone, Lapdock and HD dock… you can sign up for the giveaway here.

Update Mar 18: The ATRIX is now for sale and we have confirmation on final pricing from Bell. Lapdock accessory: $329, HD Multimedia Dock: $129, Standard Dock: $49.95, Vehicle Dock: $59.95. Also, be sure to check out Marc’s video overview of the ATRIX and accessories.

Disclosure: Sync is owned and operated by Bell Canada.

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5 comments

  1. Shawn L.

    Spec wise, it is an incredible handset. Almost to the point of overkill since I can’t imagine there are all that many apps positioned to take advantage of the horsepower. The only real concerns I would have are Motorola’s track record with Android updates, and it’s history of limiting custom ROMs.

    The lapdock though, baffles me. The $500 price point is absolutely ridiculous. An underpowered browser only experience does not seem to a good value when compared to what notebooks/netbooks/tablets are available at that same price.

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  2. MacMan

    I’m sorry but Moroblur killed any chance of me using it- unless they unlock the boaterloader and new Roms support the lapdock

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    • Simon Cohen

      Nothing official, though I’ve read plenty of speculation that it will launch shortly after the ATRIX.

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  3. Ricky Fantana

    It is really expected that the price of Motorola Atrix will go down as time goes by just like any other devices. Of course, they are taking advantage of those people who got so excited and pre-ordered the smartphone. Although the Atrix is one of a kind, I don’t think the laptop dock and the PC desktop is powerful enough to be used for office purposes.

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