Today’s the day many Canadians have been waiting for. Netflix, the company that offers unlimited DVD and Blu-ray rentals in the U.S., has opened their virtual doors in Canada. While their product at launch isn’t exactly the same as south of the border, it is the first service of its kind and promises to shake up the video landscape. Here’s what was announced:
- $7.99 CDN per month gets you unlimited access to Netflix’s online movie and TV database
- First month free
- 1/3 of the content that is available can be streamed in HD
- There is no disc-based option at this time (streaming over the internet only)
- Service is supported immediately on Wii, PS3, PC, Mac, iPad, iPhone and iPod Touch
- Xbox360 support coming later this fall
- Some Blu-ray players from Toshiba and Samsung are already compatible
- The service will work with Apple TV and several other devices once they launch in the Canadian market
- The selection of movies and TV shows (which number in the thousands) are not new releases, but older “catalog” titles
There is really only one catch to Netflix’s offer: Since ISP price-plans vary wildly in terms of how fast your connection is and what your bandwidth cap is set at, consumers have to take a close look at their web-surfing habits so that their Netflix activity doesn’t end up costing them more due to overage charges. This will be especially important to monitor if you plan on streaming HD content – it doesn’t cost any more to do so from a Netflix perspective, but these movies will eat up a lot more of your internet bandwidth.
Netflix CEO Reed Hastings responded to these concerns when interviewed by the CBC. He claims that in spite of evidence to the contrary, bandwidth caps should go up, not down, over time and will eventually cease to be issue for services like Netflix.
Interestingly, Blockbuster Video earlier this week launched a new price plan presumably aimed at people who like the idea of an all-you-can-watch pricing model, but who for whatever reason aren’t interested in Netflix or aren’t able to access it: $9.99 per month will let you rent as many DVDs or Blu-ray movies as you like, one title at a time. Similar to Netflix, the selection of titles is limited to their “favourites” category, which does not include new releases.
So Sync readers, what do you think? Has Netflix created the ultimate video-watching option, or do the bandwidth issues create too much of a headache? Or perhaps you’re content with the existing options you have with your cable or satellite provider? Do you think $7.99 is the right price for a service like this even if you can’t choose from new releases?
Update: On a related note, Netflix reportedly hired a group of actors to attend the launch event today in Toronto and instructed them to “… look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada.” Netflix later apologized for the gaffe, saying it shouldn’t have happened.
Update Nov 1, 2010: Netflix is now available on Xbox 360 in Canada: simply click on Netflix in the Video Marketplace on the Xbox 360 Dashboard.