At least, that’s the premise of this unorthodox marketing campaign.
Check it out: http://www.pomegranatephone.com/
Warning, the site uses Flash – lots and lots of flash and it takes a long time to load even on a fast connection. Go ahead, click on the link, we’ll wait….
Okay, now that you’ve no doubt realized what the concept was all about, what did you think?
A number of sites are characterizing this as a disastrous waste of taxpayer money which isn’t likely to achieve the desired effect of raising people’s awareness of the wonderful things a life in Nova Scotia has to offer.
I have to say that while it took a while to get to the whole Nova Scotia angle, I really enjoyed the humour of some of the pomegranate ‘features’ – they made me laugh. And yes, once I got to the actual Nova Scotia part, I found the videos well produced and watchable.
But should they have used a fake gadget to lure people in and did you think it was effective?