Pomegranate Phone: brilliant or bogus?


PomI guarantee you’ve never seen anything like the Pomegranate before. It’s truly a phone that does it all.

At least, that’s the premise of this unorthodox marketing campaign.

Check it out: http://www.pomegranatephone.com/

Warning, the site uses Flash – lots and lots of flash and it takes a long time to load even on a fast connection. Go ahead, click on the link, we’ll wait….

Okay, now that you’ve no doubt realized what the concept was all about, what did you think?

A number of sites are characterizing this as a disastrous waste of taxpayer money which isn’t likely to achieve the desired effect of raising people’s awareness of the wonderful things a life in Nova Scotia has to offer.

I have to say that while it took a while to get to the whole Nova Scotia angle, I really enjoyed the humour of some of the pomegranate ‘features’ – they made me laugh. And yes, once I got to the actual Nova Scotia part, I found the videos well produced and watchable.

But should they have used a fake gadget to lure people in and did you think it was effective?

Your turn…

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7 comments

  1. munz

    brilliant marketing ploy…people should realise what it's for…to capture your imagination…Nova Scotia can!

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  2. Beth

    This is on you tube and its got 5 stars people really think its a new smart phone.. thousands have watched it haha.. I would totally have bought into the phone thing had I not read this… so I can see why it was such a waste of a marketing scheme… now they will have to invent it just to make up the money they lost.

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  3. TK

    This vexed me because the design's such a good concept. Though the whole idea is humorous, to get everyone excited for a non-existing phone is not cool.

    So vexed!

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  4. kevin

    where we can buy this ?? and why is not in market yet ? if not comeing in market for sales what is good about that ?

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