Being able to customize their mobiles with screensavers, take pictures and play games are amongst the highest ranked features that this young demographic are interested in.
But the king of cell phone features for teens remains the ability to send text messages, with over 72% of the participants saying this was the most important feature to them.
It seems that this age group (13-17 year olds), while having the freedom to make purchasing decisions based on more whimsical needs, are very practical when it comes to their choice of gadgets. The majority of them cite the cell phone as their favourite device, with 51% of teens saying they "absolutely could not live without" it.
For me, actually being able to talk to people remains the most compelling reason to own a cell phone but I realize that makes me something of a caveman… which cell phone feature matters most to you?